PUBLICIS GROUPE WON THE PITCH WITH A BESPOKE AGENCY SOLUTION - ONEL’ORÉAL
L’Oréal China has officially appointed Publicis Groupe as its media planning and buying agency partner in China. The three-year contract officially commences early 2021. Publicis Groupe created a bespoke agency solution, OneL’Oréal, with data, innovation and technology at the core, powering integrated media strategy, channel planning, activation, and buying across all media channels including performance […]
Detroit-Based Agency Announces New Creative, Brand Leadership, and Finance Additions
Today, Detroit-based creative agency Doner announces the appointments of Julio Desir as SVP, Group Creative Director, Johana Olivera, VP Brand Leader, and Christina Gay, VP, Finance Director. “We’re pleased to start off 2021 with these three key new hires, who were handpicked to deliver best-in-class creativity, strategic rigor and financial acumen for our clients,” said David DeMuth, […]
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and fermenting each […]
Mutts&Misfits, the creative and branding collective founded by ex-Ogilvy and Dare ECD Brian Cooper, has revealed a full rebrand and repositioning for Stitch, an award-winning studio of architects and urban designers. The revamp drives home Stitch’s community-first spirit through a new brand ethos, refreshed positioning statements and a new identity. Both brand positioning and the new […]
Running a small business is like riding the most inspiring, challenging roller coaster in the world. In January 2020 GoDaddy launched two new TV spots which told the stories of small businesses in the UK. For 2021, they are building on that same idea with a new creative campaign that showcases the creativity and resilience […]
Marketing Agencies throughout the UK have come together to launch the “Save 2021 Sale” in a bid to revive the economy. More than 30 agencies have signed up to offer a 33% discount off their first three months work – the time it takes to prepare a new campaign. The initiative, pioneered by ad agency […]
The world’s leading tourism group, TUI, today announced the appointment of Leo Burnett as its creative agency of record across Europe. Leo Burnett was selected after a four-way competitive pitch between incumbent VMLY&R London, Leo Burnett, Fold7 and TBWA\London. Leo Burnett will handle all aspects of the TUI brand in Europe, spanning creative output and […]
Publicis Groupe UK is extending its capabilities in the gaming and esports space.
Publicis Play will offer clients an end-to-end gaming solution which spans media, production, data, commerce and creative
Publicis Play will operate across disciplines, with experts from Publicis•Poke, Publicis Sport & Entertainment and Spark Foundry offering streaming, gaming and esports solutions
Publicis Groupe UK is today launching Publicis Play, a specialist gaming proposition, built from strategic and creative collaboration across the business. Publicis Play will be staffed by a core team of 10 specialists drawn from Publicis•Poke, Publicis Sport & Entertainment and Spark Foundry, with the ability to flex and scale around new and existing client […]
The latest instalment of ENGINE Creative’s Santander campaign features Ant and Dec avatars running riot in a virtual version of the Bank of Antandec. TV presenters Ant McPartlin and Declan Donnelly bring humour and chaos to the new campaign in which they switch between virtual reality and their in-person roles as CEOs of their own […]
The campaign will run on TV, digital, social and radio and is spearheaded by a film entitled “Tender yet Tough’ that breaks in Saturday night’s episode of The Voice. The new direction shines a fresh light on Macmillan’s role as a crucial player in the battle to secure and deliver the best care and support for people […]
