In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid […]
PR agency Fortitude Communications and Gusto Italian delivered a high impact marketing campaign to drive awareness of a new restaurant opening. It created ‘The Italian Job’ activation, in which three vintage Mini Coopers toured Oxford delivering 24 hour proved sourdough pizzas in the home of the Mini. The activation was inspired by the 1969 cult […]
Recycling and waste management company Recycling Lives has today announced a brand refresh, including a new brand strategy and evolved messaging, along with a new website, brand film and strapline that truly reflects its purpose, beliefs, and goals. The new look and feel, developed in conjunction with its employees and clients, has been designed to […]
Less than a year after joining MRM UK announced that Managing Director, Rikke Wichmann-Bruun has been elevated to the role of Chief Executive Officer. Since joining MRM from Oliver, Wichmann-Bruun has led the UK agency with a series of key investments in talent and culture that have translated into strong growth for the agency, resulting […]
Ad tech company Adnami has appointed Joffrey Cabau as Partnership Director, FR and Tom Dolling as Agency Sales Director, DACH as it continues to expand across Europe. The news follows hot on the heels of the appointment of James Upson as Managing Director for UK and NL and Jeetesh Luhar as International Sales Director and […]
Full-service advertising agency Cornett has hired Jamon Deaver as director of marketing—agency owner and President Christy Hiler announced today. Deaver has more than 15 years of marketing experience and brings the agency a range of leadership and brand-building capabilities—including strategy development, copywriting, art direction, public relations, creative ideation and execution. He will split his time […]
Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Italian international sports institution Venezia Football Club to enhance the use of its first party online and offline customer data. Based in Venice, the Serie B division professional football club is looking to increase interaction with fans and other stakeholders across a variety […]
To mark American Family Care (AFC) celebrating their 40th anniversary, they’ve launched a national brand-awareness campaign created by full-service marketing and advertising firm Intermark Group. “Caring for American Families for Generations” is running via a broad, national media mix. AFC is also targeting people through social media, in-clinic monitors, and paid web placement. The three 30-second […]
Could exercise be a simple solution to sharpen the mind and improve mental performance? That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’. The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]
An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson. The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot of the most compelling trends […]