Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years and became […]
D&AD announce the appointment of Laura Havlin as the organisation’s new Head of Content. Stepping up from her previous role as freelance content strategy consultant and Editor in Chief of D&AD’s first digital Annual, Laura will now join the non-profit creative association in a full time position, dedicated to optimising and growing D&AD’s digital content […]
As part of its latest investment plans, The Ozone Project has opened the virtual doors on a dedicated, Manchester-based regional hub to super-serve agencies and advertisers in the North. The creation of the northern hub sees Bill Dennett join the premium digital advertising platform in the role of Senior Agency Partner. As Ozone’s first regional […]
Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]
Martin Sorrell’s S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising strategy in Europe and elsewhere following Brexit. The digital advertising and marketing services firm, which has been sealing deals for content on Facebook and Alphabet Inc’s Google, said […]
It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, […]
AML Group has today announced the appointment of Philippe Crump as Head of Content, in a move that will accelerate growth of the agency’s content marketing offer. Having delivered successful programmes for a number of leading businesses including: AXA, Pictet and Nomura - the agency anticipates increased demand in 2021 from existing and new clients.
Philippe joins from the Omnicom content marketing agency, Specialist, where he led the set-up and operation of global content newsrooms and content marketing programs for brands such as Zurich Insurance, Siemens and SITA For Aircraft. Commenting on joining AML he says: “I am really looking forward to helping AML continue their growth in the coming […]
- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Podcast series aims to shine a light on The Open University’s pioneering spirit, and demonstrates how it creates a learning environment that sets people’s ambitions free
The Open University, the UK’s largest university for flexible, high-quality distance learning, has launched a new branded podcast series on the Acast network. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With a core objective of improving perceptions and understanding of The Open University brand amongst 18 to 28-year-olds, the […]
NatWest launches new brand campaign
‘Tomorrow Begins Today’ is the new brand campaign aiming to drive re-appraisal of NatWest, modernising the bank to achieve sustainable growth. Inspired by the NatWest Group purpose, to champion potential, helping individuals, families and businesses thrive, ‘Tomorrow Begins Today’ shows how NatWest empowers you to take actions today, so you can achieve your goals for […]
Continuing the success of the brand platform “Because a promise is a promise”, HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones closest to them. Since taking care of one’s health and wellness […]