Today sees the launch of a new division for integrated marketing agency, Fiora, as its Amazon Consultancy opens its doors. Partner James Quin will head up the new offering, drawing on over a decade’s experience advising on Amazon sales. Fiora has offices in Bristol and London and works with clients including Subway, Haribo and Wessex Garages. “The clear market leader, Amazon sales show no indication of slowing down as we continue to emerge […]
DAVID Bogotá has announced a new Chief Creative Officer, Carlos Camacho. He brings his passion for creative excellence to the renowned creative agency and will work with the Managing Director of DAVID Bogotá, Juan Pablo Garcia and Global CCO and Partner, Pancho Cassis. “Carlos has over twenty years of creative direction experience having worked in […]
FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the Chinese New Year. In partnership with top-tier Chinese star, Andy Lau, the leading creative agency created a brand TVC and dynamic opening screen assets using remote shooting methods. The campaign, which references the traditional Hongbao custom of giving red envelopes […]
Red Havas, the micronetwork of merged media agencies, today published its 2023 Red Sky Predictions report, which examines and boldly predicts how the field of marketing and communications will evolve in 10 pivotal ways in the coming year. It’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate […]
In the age of ubiquitous content creation, keeping up can be overwhelming. New release after new release feels lost in a supermassive, ever-expanding galaxy of content. All the while, our old favorites hang by. Remakes and sequels, remixes and mashups, reissues of classic albums; we live in a culture crazy for a revival of the […]
Formroom’s Campaign for House of Creed’s Silver Mountain Water fragrance unites impactful, abstract design with heritage motifs in a way that feels fresh and contemporary, while spotlighting key campaign storytelling moments. Inspired by shards of ice and fresh springs of flowing water, the display combines illumination, reflection, abstraction and geometry paired with regally opulent motifs […]
VCCP Group, the global challenger network for challenger brands, today has announced the acquisition of Cowry Consulting, one of the world’s leading Behavioural Science consultancies. The acquisition forms part of VCCP’s accelerated growth strategy as it puts behavioural insight and data at the heart of its business model, further strengthening the Group’s business transformation positioning. […]
Creative agency, Creature & Co., have launched a brand-new game, Go for Goals, to raise awareness of the United Nations Sustainable Development Goals (UN SDGs), the shared blueprint for peace and prosperity for people and the planet now and into the future. Go for Goals is a card game for 2-6 players aged 8+, in […]
Finland may be one of the most equal countries in the world, ranking among the best in gender equality and equal pay. But the Romani minority still face open racism and experience discriminatory recruitment, despite their descent have lived in Finland for hundreds of years. In recent decades more Romani people are holding degrees and […]
The Gate & MSQ Studios have appointed Sonny Botero as first Executive Producer on the back of strong growth. Botero will report to CCO Lucas Peon and will be responsible for elevating the work and for growing production capabilities across the agency and the group. Formerly a Senior Producer at Wunderman Thompson, Botero led the production […]
