Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand. Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of […]
Mixcloud is 10. To mark the occasion the audio streaming platform is launching an all-new brand identity, created in collaboration with digital-first design agency Studio Output. At the same time Mixcloud is announcing its mission for the next decade: to get more fans directly supporting the creators and cultures they care about. Making waves in […]
krow has named Annie Fox as Deputy Executive Creative Director with a brief to boost its full service and integrated creative capabilities. Annie was previously Creative Director at Digitas UK. At krow, she reports to Executive Creative Director, Nick Hastings, and will work across all the agency’s clients. Among the notable campaigns she has worked […]
The retailer celebrates beauty with latest campaign and new brand positioning
Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our bathroom mirror. Its meaning is also evolving—in culture, entertainment and social media, people are challenging the status quo, giving their own interpretation of what it […]
adidas Football explores how football icons turn the hardest challenges they face into their inspiration, in new long-form docuseries
adidas Football has launched Unfair Advantage – a long-form content series that celebrates the resilience of global football stars to inspire the next generation of athletes. Created by We Are Social Sport, with production from We Are Social Studios, the four-part video series promotes the recent release of the adidas Predator 20 football boot. It […]
Brands spent a total of $520.8m on Super Bowl ads this year – but was it a waste of money? According to research from effectiveness agency System1, for the best ads it’s an investment well worth making – but too much spend is still going on commercials which won’t grow brands and can’t justify the […]
Culture change business Utopia has launched a new mental health division, spearheaded by newly-recruited mental health advocate and qualified trainer, Emma Mainoo. This comes after a recent report stated poor mental health has cost UK businesses 16% more over the past three years. Utopia’s new arm offers change programmes such as mental health hacks and […]
Celebrating 50 years of Serviceplan: in its anniversary year, Europe’s leading independent agency group is marking the momentous occasion with a very special design. Based on the original Serviceplan logo from the early seventies, an anniversary design with the slogan “Born Integrated” was created. The new design celebrates the integrated and holistic approach to communication […]
Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible. Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs […]
The amount of packaging waste that’s left behind by consumers is a serious threat to our environment. In EU alone a total of 78.9 million tonnes of packaging waste is generated every year because brands don’t work on improving it or designing it in a more sustainable way. These days, the shelves of all stores […]