In protest against discriminatory blood donation system
• UNILAD calls on new government to change discriminatory blood donation policies, in its ongoing #BloodWithoutBias campaign
• Real blood taken at UNILAD and FreedomToDonate’s Illegal Blood Bank is being displayed in the capital today, demonstrating the healthy blood going to waste due to discriminatory policies which restrict gay and bisexual men from donating
• Blood on display was taken from gay and bisexual men at UNILAD’s Illegal Blood Bank – 100% of which was deemed perfectly safe to use but cannot be utilised to save lives because of the three-month deferral period in place
• The initiative was developed in partnership with pressure group FreedomToDonate and creative agency ELVIS
• NHS released an official statement in response to phase one of the #BloodWithoutBias campaign – The Illegal Blood Bank
• More than 3,400 gay and bisexual men have pledged to donate blood via FreedomToDonate and UNILAD
UNILAD is exhibiting real blood in Central London, as it calls on the newly-elected government to change discriminatory blood donation policies currently in place. This out-of-home campaign is the second phase of its #BloodWithoutBias initiative, developed in partnership with FreedomToDonate and creative agency ELVIS. The blood exhibited was donated by gay and bisexual men at UNILAD’s Illegal Blood Bank on 23rd November 2019 as […]
WPP media agency Mindshare UK announces it has been selected as the media partner for Ceva Animal Health, the UK Subsidiary of Ceva Santé Animale. The new win comes following Mindshare’s appointment by Ceva in the US and France. Mindshare is working with Ceva on campaigns for its two flagship pet-care behaviour brands, FELIWAY® and ADAPTIL®. This recently included a […]
Presenting a special dashboard to view real-time data that shows how the Christmas spirit is stronger than what divided us the rest of the year.
Launching “Year to Share”, a video that compiles some of the moments that have divided people during 2019, highlighting those that have brought them together at Christmas.
Coca-Cola, Ogilvy Colombia and Google join forces to show that at Christmas “what we share is stronger”. Companies have joined efforts to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit. Along with Ogilvy and Google, Coca-Cola […]
On the heels of the release of Wrapped 2019, which celebrates Spotify listeners and creators around the world by allowing them to relive 2019 and the entire decade in music and podcasts, Spotify presents The Playlist of the Decade, a high-energy, cinematic short that tells the story of one young person’s journey to make the perfect […]
A shared vision and a data-driven, audience-first strategy wins global recruitment business
Merkle a leading technology-enabled, data-driven performance marketing agency, has been selected as specialist global recruitment company, PageGroup’s, global media partner. The appointment follows a competitive six-month pitch process, designed to consolidate PageGroup’s global media account into one agency. Merkle’s remit is to build and activate a global media strategy to support incremental growth and increase […]
After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency. KFC’s incumbent agency, Blue 449, have worked with the business for over 15 years, during which the brand has become embedded in UK culture and enjoyed enormous growth. Meg Farren, CMO of KFC in UK & Ireland said: “Our partnership with […]
Social Chain Media, part of the global social media and ecommerce business, Social Chain, today announces the appointment of Adam Middleton as a Strategy Director, with experience from LADbible Group and Zenith Media, Tom Whitlow as Head of Podcasting from Global Radio and Richard White as Head of Gaming from Hill+Knowlton Strategies. The flood of […]
Iconic British travel brands Virgin Atlantic and Virgin Holidays have launched a unique spin on the ‘12 days of Christmas’; a new social media campaign aimed at celebrating their staff over the festive season. Created by global socially-led creative agency We Are Social, the 12-part video series sees a cast of real-life Virgin employees coming […]
For the first time, Jet2CityBreaks has produced a series of 30 second adverts for Video on Demand
The UK’s largest operator of European city breaks targets post-family explorers and young couples, showing the joy of discovering the best cities
Jet2CityBreaks is launching a series of Video on Demand adverts for the first time this week, showcasing the joy of exploring new cities to post-family explorers and young couples. Hitting premium video on demand catch-up services including ITV Hub, All 4, My 5, Sky TV and Virgin TV, the new 30 second adverts highlight some of […]
Europe’s leading health sports and leisure group has selected Edgbaston based PR agency, WPR to deliver the launch of its first stand-alone boutique studio in the UK, BLAZE by David Lloyd Clubs. WPR, the award-winning PR, social and search agency, will be joining forces with David Lloyd Clubs to bring its new state-of-the-art fitness studio […]
