Fruitbowl Digital has acquired digital and social duties of the popular household beverage brand, Society Tea from the Hasmukhrai & Co consortium. The account was acquired by the agency following a multi-agency pitch. Established in 1933, Society Tea is now more than just a household name. With a legacy of being a part of the […]
Global entertainment agency PMK•BNC has appointed Naomi Ticehurst as head of influencer marketing in the UK. Ticehurst will be responsible for the strategic influencer framework for the agency’s UK, European and global clients such as American Express, Unilever and Diageo. She will drive thought leadership across the business and cultivate influencer relationships and access for […]
VIGA, the Next15 data collection agency, announces the appointment of Peter Flower as General Manager. Flower will report into Global CEO, Lewis Reeves, and will head up the European offices, based in London. The appointment comes as the company, with offices in the UK and the US, reaches the milestone of 50 employees globally. Having […]
Leading PR and content agency, The Lucre Group, has announced its latest account win for its Home & Lifestyle division; True Instinct. True Instinct is a new super-premium pet food brand from the makers of Natures Menu, the UK’s number one and Europe’s leading expert in raw and raw inspired pet food. The new range, […]
Every iconic marketing campaign or revolutionary business approach began as a simple idea. But when brainstorming becomes a chore — and an exhausting hunt for innovation — it’s tempting to recycle old ideas, fix them with a new label, and attempt to pass them off as cutting-edge. But consumers are smarter than the marketers doing […]
In France, in pretty much every position, a woman earns on average 25% less than a man. To highlight this issue French bagel house, Bagelstein decided to participate and be a driving force behind this struggle; by doing what they do best… making bagels! On March 26th, during Equal Pay Day, and in all the Bagelstein shops […]
Shortlist Media, the media platform for the metropolitan audience, including the pioneering brands ShortList, Stylist, Emerald Street and Mr Hyde, has announced the creation of a television advertisement for GAME. Family, the publisher’s in-house content studio, created its first television advertisement for retailer GAME to support its trade-in message where customers can trade in […]
UK online retail sales were up +13.1% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. With the Beast from the East hitting the UK in the last week of February, the cold weather saw shoppers turn online in their droves, driving a +3.5% lift in sales compared […]
Global performance marketing agency iProspect revealed some of the top trends in how brands can leverage the enormous power of machine learning and technology to create new applications and improve customer experience. These trends have been identified in iProspect’s annual survey, Future Focus: The New Machine Rules: Enhancing Customer Experience is Essential Customers are increasingly expecting […]
RAPP UK has appointed Al Mackie as Chief Creative Officer, a newly created role. Alongside Chris Freeland, CEO, and Shiona McDougall, SVP Strategy, Mackie will spearhead the agency’s creative offering to bring clients a unique blend of marketing science and stand-out creative. Mackie joins RAPP from Rapier where he served as Executive Creative Director since […]