Armadillo CRM, the CRM specialist agency which works with brands such as McDonald’s, hotels.com and Disney, announces a management buy-out of the business. Chief executive officer, James Ray, executive chairman, Chris Thurling, and chief financial officer, Andy Brown all take a stake in the company in its 25th anniversary year. Based in Bath and with […]
Imago Techmedia announces the appointment of Lee De La Rue Browne as the Group’s new Commercial Director, from February 26 2018. Imago, which offers lead generation services to technology vendors via ten leading events and lead fulfilment services globally via Qualifia, has already enjoyed extensive growth since its acquisition by Clarion Events in 2015. With […]
Veloforte, the multi award-winning, 100% natural endurance nutrition brand, has appointed Fusion Media to handle their PR brief for the UK market. Fusion Media‘s PR brief focuses on engaging specialist, consumer and lifestyle media with the brand as they target the growing audience of cyclists and active sports in the UK. Founded in 2016, Veloforte […]
Pentland Brands, the company behind global brand names such as Speedo, Ellesse, Canterbury, Boxfresh, Mitre and Berghaus, announced a major drive to bolster its marketing, digital and creative resources. It will see a major recruitment drive across the group’s London, Nottingham and Sunderland offices. Sean Hastings, Global Marketing Director for Pentland Brands, says: “We’re looking to accelerate the growth of our current […]
Wahoo, a leader in connected fitness devices, announced it will be supporting Sniper Cycling, consisting of the Belgian Crelan Charles Cyclocross team and Veranda’s Willems-Crelan-Charles road cycling team led by two-time Cyclocross World Champion Wout van Aert. The team has selected three key products from Wahoo’s ecosystem to support their training and racing efforts: the […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published on January 31. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key […]
Socially-led creative agency We Are Social has launched We Are Social Sport in the UK, a dedicated team of sports specialists offering an experienced, social-first approach to sports marketing. It is the first separate division launched by We Are Social in the UK, and has been created in response to continued growth within the sports […]