Soccer ref comes to the rescue in new Hyundai Kona ad by INNOCEAN Worldwide

Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.”

The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in two places at once.

The hero, a referee at a kids’ football (soccer) game who arrives in his Kona and calls hilariously groundless penalties until no children are left on the field, ensures that every parent gets home in time to watch the Super Bowl.

Source: INNOCEAN Worldwide

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