And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]
Creative agency, BMB has unveiled a chocolate box packed with honesty – in addition to delicious sweet treats – for the most romantic day of the year, Valentine’s Day. “Love, sweet love” is full of tasty chocolates, accompanied by a menu that says it like it is. It was created in response to the human […]
Berlin-based craft brewery BRLO partners with Design and Innovation Company, AKQA As part of its 10th anniversary, Berlin craft brewery BRLO is taking a stand against rising right-wing populism in Germany. Less Hate, More Hops is a bold new activation with a simple premise: the fewer votes the far-right Alternative für Deutschland (AfD) receives in the 2025 […]
The biggest night in US sports is just a few days away, as Philadelphia and Kansas City prepare to battle it out to see who will be the 59th team to lift the most coveted trophy in American Football. While the game itself may lack appeal for many on this side of the pond who […]
With only 3 days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own game-changing switch before the window closes. Guinness is calling upon fans of the beautiful game to upgrade their […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
Innovative Black Friday Campaign Turned Out-of-Bounds Plays into Instant Discounts In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch “Touchboard Discounts,” a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial […]
AOR Colossus unveils new holiday campaign for client Embark Embark Veterinary has a big surprise for dog lovers this holiday season. On top of being the most accurate dog DNA test on the market, Embark is introducing the world’s first-to-market canine relative finder, giving dog owners the chance to discover family connections for their pets. […]
Entertainment specialist elevenfiftyfive has created an industry-first, festive in-store experience for iconic premium chocolate brand, Toblerone, at London’s iconic luxury landmark department store Selfridges. The partnership between Selfridges, and Toblerone comprises two unique activations; a dedicated shop window at the entrance of the iconic store, featuring for the very first time a speedboat wrapped in Toblerone gift […]