‘A monochrome marketing marvel’: The UK’s biggest sneaker event unveiled as adidas and OFFICE launch the cult reimaged Superstars range at the Future Stores ‘Superstars Superstore’ THEY are arguably the most iconic trainers of all time – and now the celebrated adidas Superstar range is being relaunched in conjunction with OFFICE, the fashion footwear specialist […]
After clinching the top spot in three of USA TODAY 10Best rankings (Best Fast-Casual Restaurant, Best Side, and for the second year in a row ranked #1 for its Double Char Burger). Habit Burger & Grill has partnered with AOR Barrett Hofherr to build a 10-day, slow-burn, nationwide roast. The new campaign, “Winning Is A […]
Independent creative agency Superdigital announces its latest multi-platform effort – an experiential activation to launch the never-seen-before Magic: The Gathering and Marvel’s Spider-Man collection with first looks and welcome decks at this year’s San Diego Comic-Con (July 24-27th). As a first for Magic and Marvel’s ongoing partnership, the experience transported Comic-Con attendees to Spider-Man’s New […]
Global experiential agency Momentum Worldwide, UK, created a new immersive music experience for Heathrow. The experience has been designed to help travellers relax and reset during their airport experience. From a solo headphone moment to the shared thrill of live performance placing music at the heart of the airport, Heathrow are tuning the airport experience to a smoother […]
The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
In Latin America, where passion for the UEFA Champions League runs deep, there’s one recurring villain that fans face every season: the afternoon work meeting. With match times landing squarely during business hours, Heineken didn’t ask fans to sneak away—it mandated them to a meeting they’d never forget. Under its platform “Cheers to the Real […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]
Founders Agency brings humour and heart to a culturally relevant activation, celebrating personality over height in the latest brand act under its Escape the Flavorless platform launched earlier this year. Seagram’s Escapes is leaning into culture and challenging traditional dating norms with the launch of Short King Week, designed to celebrate confidence, individuality, and flavor, […]
Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, […]
McDonald’s presents an unprecedented partnership to bring back the Filet-o-Fish to the Brazilian menu Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar. But why? First, we must acknowledge that the fish sandwich is not permanent on […]