The gaming season for sports fans has officially begun. Thanks to new technology and the advancement of in-game features for 2025, football fans can create their dream team with current or fantasy players, and commentators will now announce the names of all players – no matter whether they’re a huge star or on the bench […]
McDonald’s Sweden allowed fans of the restaurant chain to turn their regular orders into exclusive fan merch. They received a minimalist white T-shirt with one unique and personal design printed on it – the receipt with their favorite McDonald’s items. McDonald’s Sweden has added a new item to the brand’s long history of iconic and […]
Social Experiment Utilizing “Pay What You Want” Pizza Truck Underscores Newman’s Own Mission to Support Children Who Face Adversity by Donating All Proceeds to Charity Newman’s Own, Inc. recently unveiled the results of its Generosity Index, a unique social experiment that measured generosity across the nation through a “Pay What You Want” pizza truck tour created by […]
In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period In celebration […]
The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience. The Arrowhead Sturgis TT transformed […]
Ahead of the Paris 2024 Paralympic Games, leading healthcare provider Bupa is encouraging the nation to look beyond the typical portrayal of health, as part of Bupa’s role as the Official Healthcare Partner for ParalympicsGB. ‘Health Is’, by Bupa is part of their wider ‘This Is Health’ campaign. It launches with an accessibly immersive takeover of […]
Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize, and maybe even have a summer fling. However, for language learning app Duolingo, all this fun presents a challenge: the distractions often lead its language learners to neglect their lessons. Amid the excitement of fun and the […]
“Float Flex” Asks Americans to Train to Lift One of Fast Food’s Heaviest Drinks A&W, America’s oldest franchised restaurant chain, is bulking up its annual National Root Beer Float Day promotion this August 6th with a nationwide challenge for those who think they’ve got the muscle to handle one of the heaviest drinks in fast […]
Chipotle Mexican Grill has announced a collaboration with Wonderskin; an award-winning cosmetics brand known for its TikTok-viral lip stain that is so popular one is sold every 15 seconds. The limited edition guac-proof lip stain ‘Lipotle’ has been created in a custom peelable green colorway – the masque will unveil a new nude-pink lip stain payoff, created exclusively […]
The Ontario Lottery and Gaming Corporation (OLG) made a bold move into the fashion world with the launch of LOTTO MAX Thrift Drop, an exclusive collection created in collaboration with designer Kevin Leonel. Aimed at capturing the attention of Gen Z and Millennials, this initiative features upcycled hoodies, jackets, and shirts—each piece unique and infused […]