The worlds of sports and tech collide in the name of fan service as award-winning agency Forsman & Bodenfors Canada (F&B CAN) and pioneering startup iVirtual have partnered to launch the latter’s groundbreaking fan rewards platform, FanMore. In what has been a multi-level effort spanning business and strategy to advertising, F&B CAN worked directly with iVirtual on the naming, […]
Grey’s Work for the #1 Ecuadorian Rice Brand Nods to Willy Wonka’s Golden Ticket Experience in a Surround-Sound Competition Arroz Super Extra, the #1 Ecuadorian rice brand and the official rice of international brands such as KFC and American Deli, bets on competitive spirit to distinguish itself among its contenders. The promotional campaign, El Grano […]
The initiative by Itaú Unibanco celebrates its 17-year partnership with the tournament; the chosen athlete is Rafael Padilha, a talent from the Rede Tênis Brasil project supported by the bank, who was in Miami to serve the first ball In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated […]
Budweiser, part of AB InBev, has joined forces with legendary artist Sir Peter Blake, the godfather of British Pop Art to launch an exclusive limited-edition can which doubles as a collectable piece of Pop Art. Giving people the chance to own a piece of timeless art, the collaboration between the iconic American beer brand and […]
Iconic London-based artist David Buonaguidi, aka Real Hackney Dave, is launching a major new art show called Voting Schmoting as we head into an election year to encourage people to hit the poll stations in the capital’s Mayoral vote in May, and at the next General Election. Ad man turned printmaker Buonaguidi spent 35 years […]
*Book launch follows Fold7 survey showing UK parents think the cost-of-living-crisis has had a negative impact on their children’s creativity *Project highlights the importance of helping parents support and encourage their children’s creative development, otherwise we face serious consequences to our future creative talent *Book sale proceeds will go to UK arts charity Create and […]
LinkedIn, the world’s largest professional network, and creative agency VCCP London are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester. As part of a new brand campaign, VCCP has created the live activation, a ‘LinkedIn Know-How To Go’ coffee truck with a twist and a […]
Stellar line-up of celebrities will host one-of-a-kind sessions to empower young people EE, the UK’s largest subscription business, has partnered with a stellar line-up of celebrities, influencers, and experts to launch EE Learn Live, the brand’s inaugural festival of learning designed to empower and inspire secondary school students. Popping up at 180 Strand in London […]
If you are in a Brazilian store and hear a mother or father saying to their child “na volta a gente compra”, what they said was: “we’ll buy it on the way back” and that, actually, they have no intention of buying the object. It might sound funny at first, but the phrase “na volta […]
AMA Pro Racing, in collaboration with creative agency Øuterkind and the City of Sturgis, is proud to announce a major new event on the 2024 Progressive American Flat Track schedule: the inaugural Spirit of Sturgis TT. This spectacle of motorcycle sport is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis Motorcycle […]
