Red Brick Road extends relationship with Ginsters brand owner, Samworth Brothers
Red Brick Road has been appointed as lead strategy and creative agency for the two brands after a competitive pitch process managed in-house by Marketing Director Katy Holder. The two brands are part of a recently created division within Samworth Brothers called ‘Food To Go Brands’. West Cornwall Pasty Co. has been providing award-winning hot […]
Ted Talker Anne Thistleton headlines virtual event around the power of creativity in decision-making
Strategic and creative healthcare agency, Create Health, which works with brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA, today re-launches under the banner “Creativity is the Cure ™”. Committed to injecting a dose of creativity into healthcare communications, the re-launch kicked off with a virtual event headlined by renowned TedX talker, ex-global marketer and Mind Science practitioner, […]
#NobelForMileva, a global movement created by SunsetDDB in partnership with the Inspiring Girls NGO, is an initiative to advocate for the role of women in science and technology
In the next few days, don’t be surprised if you come across images of celebrities and ordinary people from Brazil and other parts of the world with their tongues sticking out, reenacting scientist Albert Einstein’s iconic photo. The gesture is the main symbol to represent the fight for equal rights — the goal of the #NobelForMileva movement, […]
Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout. Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming process that […]
“Although International Women’s Day only happens once a year, it’s important that we continue to talk about gender equality all year round to address systemic bias and keep it top of the agenda. Championing and supporting women shouldn’t be a tick boxing exercise, we should do everything we can to embed true gender equality into […]
For International Women’s Day, IKEA wrote an open letter to Treccani – one of Italy’s most important dictionary – to analyse how the question “Can I help?” at home shifts the responsibility of housework exclusively to women. IKEA has always tried to improve home life for all. Year after year, the brand studies the behaviours […]
As part of the campaign shareable GIF stickers series celebrating Singapore women role models will be launched on International Women’s Day
In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH Singapore has joined hands with gender advocacy group AWARE to celebrate and honour admirable Singapore women by turning them into literal ‘social’ icons on social media. The campaign #ShesAnIcon will see the two organisations collaborating with locally-based women illustrators to launch a […]
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]
Wunderman Thompson’s new campaign for Avon, “My Story Matters,” invites Avon representatives and customers from all over the world to share stories of the ways in which the brand has made a difference to their lives. Thousands of women and men have already contributed to the campaign’s “My Story Matters” gallery, which celebrates stories of strength, grit and determination, from […]
