To mark the launch of the new Walkers MAX x KFC flavoured crisps and its on-pack promotion offering a 2 for 1 KFC Meal with every pack, this weekend will see the national debut of the brand’s hotly anticipated TV ad. “Our focus for 2021 is to bring smiles back to the nation. If it doesn’t make you […]
Europe’s leading fashion platform has appointed the UK-based business as its global communications lead following a competitive pitch
Smarts, the multi-award-winning PR and content agency, announced today that Zalando will become the latest client to join its growing international roster. The leading fashion and lifestyle brand have appointed Smarts to become the ecommerce platform’s first global PR and culture partner following a competitive pitch, with the partnership being managed by Smarts through its […]
Animal lovers are in for a special Valentines treat in a Serviceplan Belgium campaign for Mopets.com - a new digital social network for animals - featuring love stories inspired by iconic romantic movies.
With Valentine’s Day almost upon us, MoPETS are launching their inaugural campaign: the MoPETS Love Stories, created with love by Serviceplan Group’s House of Communication Brussels. The campaign features stories that lend themselves perfectly to the annual celebration of love, since the tales are based on the codes used by the overly romantic films we […]
- Major new integrated “It’s about us” push positions Census 2021 in context of community
- Campaign created in partnership with M&C Saatchi
The Office for National Statistics (ONS) has revealed a major new integrated launch campaign to drive awareness of Census 2021 across England and Wales. The push was developed in collaboration with creative agency M&C Saatchi following its appointment as agency partner for Census 2021 communications last year. Census_60_Edit from M&C Saatchi FILM on Vimeo. M&C Saatchi has partnered […]
Kick starting its Team GB sponsorship, Whole Earth, the UK’s leading peanut butter brand, is drumming up team spirit through a multi-channel campaign, supported with enhanced social media spend. Whole Earth Team GB Rowing from Ecotone UK PR on Vimeo. Launching in February, YouTube animations featuring Whole Earth peanut butter jars competing in various Olympic sports, aim […]
After a competitive three-way pitch, Echo a free online NHS prescription service part of the LloydsPharmacy family, is the latest big name to join award-winning creative agency Ekstasy’s books. Ekstasy will launch a multi-channel advertising campaign to promote contactless prescriptions, led by TV advertising. To help give freedom and choice to patients during COVID, Ekstasy […]
New advertising campaign looks to the future and people’s plans post-lockdown.
Aims to build on savings momentum Nationwide encouraged through Payday Saveday.
Forms part of Society’s ‘Voices’ campaign; runs across both TV and newspapers.
Nationwide Building Society is this week launching a new widespread advertising campaign to encourage people to think about their plans for the future and saving for them. The campaign, which will cover a variety of advertising channels, aims to build on the savings momentum that has developed as people across the country use the Covid-19 […]
Reconnect with adventure In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign (crafted by Chilean artists Salamagica) as the perfect link with the great outdoors and freedom. […]
· Trust is the new benchmark for clients in a post-Covid world, over and above functional ability to ‘do the job’.
· Communication is the top scoring behaviour among the best agencies – but trust has slipped.
· Covid has changed the landscape and both agencies and clients have demonstrated resilience.
· Challenge is the biggest differentiator for agencies and clients alike.
New data from leading relationship management company Aprais has identified the seven behaviours that set the best clients and agencies apart from the rest. The figures, drawn from Aprais’ database of more than 22,000 client-agency evaluations over 20 years, show qualities like trust, communication and resilience are now outstripping functional skills – the ability to […]
Checkatrade has launched its new brand campaign, ‘Recommendations You Can Rely On’, which seeks to educate consumers about the importance of using a trusted source to find a tradesperson. The UK’s number one website for finding a tradesperson partnered with new creative agency Hughson&Merton to launch the new advert following insight that Britons don’t understand […]