Vodafone youth brand, VOXI Mobile, has launched a playful new campaign to introduce ‘Phoney Cases’, a range of phone cases cleverly designed to give you a reprieve from the often-overwhelming number of family obligations this festive season. The campaign is the latest instalment of VOXI Mobile’s “The Fun Never Ends” brand platform, launched in June 2023. Created […]
Featuring Alice Braga, the video references one of the brand’s most iconic productions worldwide; the initiative stands against outdated statements and celebrates women’s strength, highlighting their achievements and the ongoing journey for equality. Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the […]
Global socially-led creative agency We Are Social has been tasked by social justice charity Nacro to dismantle the dominant myths, stereotypes, and narratives surrounding young people under 25 in the UK. We Are Social’s Cultural Insights team conducted linguistic analysis across national and local newspapers to identify the key conversations surrounding young people, revealing key […]
Home improvement retailer, Wickes, unveils its first major brand campaign, which is based on the idea that the DIY giant has everything its customers need to make them feel ‘as proud as a peacock’. It’s the first brand work by creative agency St Luke’s, since winning the account 12 months ago. The new integrated campaign, […]
AOR Colossus unveils new holiday campaign for client Embark Embark Veterinary has a big surprise for dog lovers this holiday season. On top of being the most accurate dog DNA test on the market, Embark is introducing the world’s first-to-market canine relative finder, giving dog owners the chance to discover family connections for their pets. […]
Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, today unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech Themes Survey¹, insights from the […]
Presented as ‘the ultimate break’ for gamers, the Saudi Arabian-based beverage brand’s ‘Trigger Mug’ is a true extension of the gaming experience — and a collectible item that showcases Rabea’s bold brand identity Rabea, a heritage Saudi Arabian tea brand unveils a groundbreaking limited-edition innovation that seamlessly blends gaming technology with the long-standing Saudi culture […]
Playful social and digital work promotes brand’s premium Gift Boxes for any occasion The holidays can be a magnet for lacklustre, forgettable gifts that ultimately end up collecting dust. This season, instead of socks and candles, ButcherBox is unwrapping a much better gifting option – delicious, responsibly raised meat and seafood – with the help […]
In Belgium, around 300 cyclists are injured every year in collisions caused by car doors swinging open. The recent accident involving two times Olympic Gold medal winner Remco Evenepoel, who collided with a bpost van while riding his bike last week, highlights the urgent need for action. The incident prompted bpost and mortierbrigade to introduce the […]
The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]