By Allen Adamson, Co-founder and Managing Partner at Metaforce Several years ago, NYU Stern Professor Joel Steckel and I set out to understand why powerful brands fail to adapt and wrote Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. The brands in the headlines have changed, but the pattern hasn’t: Brands rarely […]
To promote the new Persil Wonder Wash – Short Cycles (in Brazil known as OMO Ciclo Rápido), Unilever’s home care brand bets on lightning fast remarketing and invites consumers to test the theory and earn discount coupons Seeing social media content appear at exactly the moment a desire or plan comes to mind is one […]
The OOH campaign transforms London transport sites with highly personalised messaging, building on the success of its ‘Book Nook’ experiential launch Monzo is continuing its mission to make money work for everyone, taking its jargon-free personal finance guide and Sunday Times bestseller, The Book of Money, to the streets of London with a high-impact Out […]
New Identity Created in Partnership with Mrs&Mr Reflects WeightWatchers’ Integrated, Evidence-Based Approach to Weight Health Inspired by feedback from its members, WeightWatchers is introducing an updated brand identity that reflects the company’s evolution across its platform and within the broader health landscape. WeightWatchers partnered with Mrs&Mr—the creative, design, and branding agency—to create the new identity […]
Performance Marketing experts, Genie Goals, has launched Life Goals, the second volume in its annual series highlighting the most creative, effective and imaginative digital marketing campaigns across ecommerce. Following the success of Home Goals, this new edition highlights 75 brands shaping how people spend their time through sport, crafts, outdoors, reading, self care and everyday micro hobbies. Life Goals brings […]
This autumn, IKEA Sweden’s campaign “Wherever life goes”, which highlights the many changes people go through in life, has been widely recognised. Now, IKEA and its agency NoA Åkestam Holst are adding an unusual twist by letting customers turn real-life changes into new home solutions. Life is constantly evolving, and as it does, homes need […]
Pop-Up Crisis, a week-long designer pop-up shop and charity fundraiser – opened its doors this week for the 6th edition, this year with an 80s twist thanks to Crisis‘ partnership with global strategy and design studio Dalziel & Pow. Pop-Up Crisis has raised over £650,000 since the shop opened its doors on Savile Row in 2018 and […]
Coming off the frenzy of Black Friday and Cyber Monday, the Canadian Addiction Treatment Centres is launching a different kind of sale – a savings event that highlights the real cost of addiction on Canadians and their loved ones. The Canadian Addiction Treatment Centres Blowout Sale reframes the familiar language of holiday discounts to reveal […]
White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks 2026 delves into how successful ad networks are shifting from aggregation to curation – doubling down on […]
In 2026, consumers will seek comfort, authenticity, and optimism to quiet the constant noise of the world and social media according to Pinterest Predicts™ – our annual report on the top trends to watch for the upcoming year. Trends are growing 4.4x faster than they were seven years ago. And in 2026, people will look to combat […]