Adizero Pasta reframed carb-loading from a private routine into a collective moment, embedding performance culture into the days leading up to race day. During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define preparation, not just performance. Rather than focusing solely on race day, the brand leaned […]
Defiant’s remit will include development of a new global creative platform Tullamore D.E.W., the Irish whiskey brand owned by William Grant & Sons, has announced the appointment of Defiant following a competitive pitch at the end of last year. Defiant’s remit includes developing a new global creative campaign, which will be brought to life across […]
America’s favorite transatlantic duo is back in a fresh round of ads from MSC Cruises. The latest installment in the cruise line’s “Let’s Holiday” campaign debuted over the weekend, featuring Drew Barrymore and Orlando Bloom discovering the best of MSC Cruises’ European style and American comfort aboard flagship MSC World America. From “Gnocchi and Karaoke” in the […]
Independent brand agency Brandon is pleased to share news of its collaboration with household cleaning brand Fabulosa, which includes the launch of a new visual brand identity system, portfolio architecture strategy, and packaging design system. “Fabulosa might just be the greatest challenger brand story post-Covid. In 2019, Mike and James Sharpe identified an opportunity for […]
By Caroline Whittaker, Strategy Director at Continuous The smartest brands don’t chase trends – they decode culture and influence it. Caroline Whittaker discusses how cultural insight drives lasting brand success. Cultural relevance isn’t something a brand earns once and keeps forever. It’s something you have to work at, constantly. And right now, the biggest risk […]
Partnership will focus on expanding brand expression and fan-first storytelling Global leader in ticketing technology, AXS has appointed Droga5 London, part of Accenture Song, as its global strategic and creative partner following a competitive pitch process, to amplify the brand’s role and expression within the heart of live entertainment. AXS (pronounced Access), the trusted leader in advanced […]
Department for Education (DfE) is launching an integrated campaign, ‘Give Your Skills New Lifeʼ, the first campaign created by newly appointed creative agency of record VCCP. Following a competitive pitch in June 2025, VCCP, is launching an integrated campaign with the Department for Education. The ‘Give your Skills New Lifeʼ campaign will act as a […]
Columbia participates in the Big Game for first time in company history, as it brings a taste of the outdoors to football fans stuck inside On the one day a year where much of the country is guaranteed to be indoors watching the Big Game, Columbia Sportswear, in collaboration with Breakside Brewery, is sharing a […]
AXA UK, in partnership with Leo UK, has launched “What they say. What we hear”, an awareness campaign designed to highlight the hidden nature of domestic abuse, focusing particularly on the everyday phrases that conceal financial abuse in relationships. The aim is to help people better recognise the warning signs of this often misunderstood form […]
Dove, the number one female care brand in the deodorants category1, has unveiled its first collection of refillable anti-perspirants*. The launch represents an important milestone in the continued growth of refill formats, bringing consumers more choice and helping expand a segment that has been steadily building momentum. Dove will introduce its first refillable anti-perspirant with 72hr sweat […]