On Saturday 6th December, Priority from O2 launched its first ever pop-up shop ‘Not a Sock Shop’, a festive experiential activation giving out thousands of Priority experiences, in the very unexpected form of… socks. Brought to life by creative agency of record VCCP and located in Victoria Quarter, one of Leeds’ busiest shopping centres, ‘Not a Sock Shop’ was designed to intercept shoppers at the […]
Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]
Ushering in a bold new era for the brand Vimto, the much-loved and iconic British soft drink, has appointed McCann as its new lead creative agency. Entrusting the agency to develop a wave of fresh, dynamic ideas that channel all the energy and playful spirit of the brand, McCann will lead in connecting Vimto’s vibrant […]
Spotify‘s 2025 Wrapped brings one of the year’s biggest global music moments to Rio de Janeiro In a year when music moved the world in a rare and profound way, Brazil once again takes centre stage. The sands of Copacabana, a historic meeting place for artists and millions of fans, have just gained a new […]
Dentsu Creative‘s Generative Realities Trends Report highlights a world exhausted and exhilarated by change From AI intimacy to the analog revival, new global research reveals an increasingly complex relationship with technology. While 53% of people now use AI in their personal lives, rising to 70% of Gen Z, 55% of consumers say they are tired of […]
Mined in Sweden unveils Ring of LiFe, a jewelry piece created from an unexpected combination of materials: iron extracted from a menstruation, fused with fossil free Swedish iron. The result is a ring that makes the connection between body and earth immediate, intimate and impossible to ignore. Mined in Sweden is a collaboration between Boliden, […]
New communication platform “Choose Wisely” created by independent creative agency THELMA invites Smartbox customers to think carefully before purchasing, knowing that just one Smartbox experience can change someone’s lifestyle forever The global experience gift market is growing at an annual rate of 6.4%, driven by a rising preference for experiential purchases over physical goods and […]
RWJBarnabas Health has introduced its first holiday campaign focusing on themes of health, community and shared traditions, emphasizing the meaningful moments that define the holiday season in New Jersey. The campaign was developed in collaboration with StrawberryFrog, an award-winning advertising agency. The campaign’s strategy centers on connecting with New Jersey families in the places and moments that matter […]
This Christmas, there’s one delivery that matters more than any: helping children to get what they urgently need. A recent study by Save the Children found that 88% of parents feel pressure to buy more to make Christmas magical, while 92% of children say they’ve received gifts they didn’t want or wouldn’t use — and 73% […]
Mix Of Goth, Luxury & Musical Elements Debuts Ozzy Osbourne Eyewear Line TUX Creative House, the full-service advertising agency, is launching a heart-pounding creative campaign that unveils a line of exclusive Ozzy Osbourne branded sunglasses from Garrett Leight California Optical, the luxury lifestyle brand founded in Venice Beach. The brand-new Ozzy Collection, ‘GLCOzzy,’ features thumb-stopping 15-second CGI-created […]
