Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s metric of Attention Time (the length of time, in seconds, that an ad is directly looked at), […]
The campaign positions the Galaxy S24 Ultra as the ultimate concert companion. Socially-led creative agency We Are Social Australia has launched their latest campaign for Samsung, designed to elevate the live music experiences of Gen Z. As part of this project, they engaged 25 creators from the Samsung #TeamGalaxy collective to produce a crowd-sourced music video for […]
Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]
After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview is with […]
Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]
Bttr, a global design agency with offices in New York, Los Angeles and London, has been chosen by Alterra Mountain Company, home to iconic year-round mountain destinations, to elevate its approach to digital design as it readies for its next phase of growth. Selected after a competitive pitch, Bttr will be leading to design excellence across Alterra’s digital […]
65% of all UK investors believe that a change in power will have a positive impact on their investments, with that figure rising to 85% amongst younger investors aged 18-44 – according to the Investor Index 2024, an annual in-depth study of UK investor behaviours, published today. Now in its 5th year, the study, conducted jointly by London-based communications […]
The “Pay What You Want” pizza truck will head to 10 major U.S. cities with all proceeds going to help children who face adversity. Newman’s Own, Inc. – the company known for its great tasting, high-quality food products and its commitment to “give it all away,” with 100% of its profits going to help children […]
Good Conduct created spot and launched bold activation turning a posh New York City tea party on its head to prove that Voodoo Ranger Hardcharged Tea is unlike tea as you know it Voodoo Ranger is up to its well-known tricks as it launches a new CTV spot titled “Not Your Grandma’s Tea” aimed at their […]