A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]
Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community. Oatly, well-known for provocative and innovative campaigns, appointed Jellyfish after a characteristically […]
Business headed up by ex-Weetabix head of marketing, Gareth Turner, exceeds year one turnover target. Just 18 months after opening, Big Black Door is celebrating several milestones. Founded by ex-Weetabix head of marketing Gareth Turner, the business has already achieved triple digit growth, bolstered its team, and recently added The Wine Society to its impressive […]
CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]
Saatchi & Saatchi has launched new work with Richmond celebrating the Good Times – those unexpected moments when doing nothing means everything. As the brand expands beyond being a national favourite to connecting with audiences emotionally and offering a broader array of mealtime products, the work aims to celebrate the joy found in simplicity. Launching […]
Sports media and entertainment brand partners with ambitious women’s Super League side as shirt and training kit sponsor. Planet Sport has been officially launched as the main sponsor of Women’s Rugby Super League team Huddersfield Giants for the 2024 season. As The Giants women enter their fifth year as a team, Planet Sport are proudly […]
Integrated creative agency MullenLowe today launches a new campaign – Alt Alts – in partnership with the Royal National Institute of Blind People (RNIB), the leading sight loss charity in the UK. Alternative Text (Alt Text) is a written description of an image, picture or photograph. It’s super important as it is read aloud by […]
The Shipyard, one of the fastest growing independent advertising agencies in the nation, has been selected for three new accounts: Arosa, J-B Weld and Flexon. Rick Milenthal, CEO of The Shipyard comments: “Arosa, J-B Weld, and Flexon all have a common ambition. To be the best in their category. And that’s why we’re so thrilled […]
To celebrate 17 years of partnership, the brand launches the tradition of the tournament’s first serve, to be made by Rafael Padilha, a talent unearthed through the bank-supported Rede Tênis Brasil project With a solid, long-lasting partnership of 17 years, Itaú Unibanco announces the renewal of its sponsorship contract for the Miami Open that will […]
Independent full-service brand and marketing agency The Grist has launched the first new campaign for new client UPrinting demonstrating the meaning of printing it right the first time, according to Chief Creative Officer, Dan Madsen. Madsen explains, “When it comes to your print job, there are a lot of little things that can go wrong. […]