The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
The independent agency debuts a new creative platform that also extends to Mighty Patch Original, featuring personified pimples who simply can’t win Creative agency Humanaut has launched a new campaign for Hero Cosmetics, the skincare brand best known for the #1 best-selling acne patches in the market. The campaign introduces Hero Mighty Shield, an invisible liquid patch […]
Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has partnered with Uber so members can use their points for Uber and Uber Eats. The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme. It marks the first time Nectar […]
Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for its polarising ‘love it or hate it’ taste. The print and out-of-home campaign, titled ‘Dishes of Love and Hate’, features close-up images of delicious-looking, styled meals, all cooked using Marmite as a key ingredient. But […]
By Frédéric Vaulpré, Senior Vice-President Glance Across the TV industry there are theories about the forces reshaping it, from cord-cutting and streaming fatigue to the gradual erosion of cinema-viewing. But spend a week in Los Angeles meeting the people who run these businesses, and a more nuanced picture emerges… It’s an industry undergoing profound, costly […]
Popeyes® UK launches a major new brand campaign- the award winning New-Orleans-born brand’s first fully integrated platform at scale in the UK – designed to raise the bar in a category where consumers have long been forced to settle for less. The new campaign showcases how Popeyes® brings care, craft and New Orleans energy to the QSR category with its Louisiana flair and shatter crunchin’ chicken. Created with Truant, directed […]
Created by BBH, work promotes new easy-to-open packaging To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, instead of dramatising an anodyne packaging improvement, leans into the struggle. This isn’t just any product update. It’s the end of a years-long, emotionally charged, finger-cramping struggle that all Chupa […]
Socially-led creative agency, We Are Social, has partnered with Lucozade to celebrate the return of fan favourite flavour, Grafruitti. After initially launching in 2015 as a limited edition release, Lucozade has brought back Grafruitti “For the Believers”. Tapping into its strong online community and nostalgic love for the flavour, Lucozade began teasing fans in early […]
Brand reduces the size of its sandwich to match that of its main competitor In a new campaign created by AlmapBBDO, Burger King® introduces a version of its classic sandwich that is 30% smaller: the Whopper®, now in a “Small Whopper®” size. The initiative highlights the format by comparing it to competitors’ “Big” sandwiches. In […]
PepsiCo and Pepsi MAX® today announce a new four-year partnership with The FA, officially becoming the soft drinks partner of the England men’s and women’s senior teams. The partnership represents a landmark step in PepsiCo’s ambition to be an unmissable part of England’s football culture, providing meaningful support to the teams and the wider football […]