F&F is proving its style credentials and stepping away from supermarket fashion clichés in its latest ‘Style It Out’ campaign, created by BBH. The campaign builds on the momentum of the initial launch earlier this year and showcases the brand’s latest Autumn/Winter collection. The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager […]
Creativity and Human Insight in the Age of the Algorithm Dentsu Creative has today released its annual global CMO Report, revealing that artificial intelligence is no longer “emerging” — it is embedded in everyday marketing practice — and that the value of human creativity, empathy, and cultural intelligence is more important than ever. The 2025 CMO […]
Brandon, Primal’s Agency of Record, developed new creative to help celebrate the benefits that pets enjoy through raw nutrition Primal Pet Foods, a leader in raw pet nutrition, today announced the launch of its new brand campaign, “More Time in Their Prime.” The campaign reinforces the brand’s mission to help dogs and cats live healthier, […]
Latest spot from AOR Opinionated employs fun stunt choreography and comedy to spotlight food as the ultimate expression of love. Panda Express, the family-owned pioneer of American Chinese comfort food, is unleashing the next chapter of its “Have You Eaten Yet?” platform with a high-octane homage to action packed films. What happens when late-night hunger […]
“Built Like Lee™” establishes a dynamic engagement platform to connect with a new generation of Lee loyalists Lee®, the 135-year-old American denim brand, is reclaiming its rightful place as a denim authority with the launch of “Built Like Lee.” A global equity campaign that embodies the brand’s new creative vision, it showcases Lee’s unwavering commitment to […]
South Western Railway (SWR) is highlighting that its staff are equipped with body-worn cameras in a new OOH campaign, created by independent agency St Luke’s. It is the latest effort by SWR to reduce the abuse staff face at work and create a safer, more respectful environment for customers and colleagues. Body cams record events […]
Brand doubles down on the power of emotion to stand out in a commoditised category Tempo, Europe’s leading tissue brand owned by global leading hygiene company Essity, is celebrating the quiet power of everyday heroes in a new pan-European campaign created by AMV BBDO. Rooted in emotional truth, the multichannel campaign spans TV, online, social […]
Creative Campaign Celebrates Company that Revolutionized American Hair Styling Mrs&Mr, the creative, design and branding agency, is launching a redesigned visual identity and advertising campaign for Conair, the leading hair beauty brand that introduced the iconic pistol-grip hair dryer to America in the 1960s. The bold visual redesign completely transforms the look and feel of […]
Inspired by carnivorous plants, the new identity is all about creative survival Female-owned, full-service agency Cornett has launched a new visual identity that taps into the eccentric brilliance of the natural world. Inspired by the natural beauty of Lexington, KY, the agency’s HQ, the new look reflects the ingenuity of carnivorous plants: to thrive in […]
Data shows ‘worrying underrepresentation’ of women, people from working class and ethnic minority backgrounds, and disabled people in creative sector leadership – with Creative UK calling for change Today, a new report from Creative UK – the national membership body for the cultural and creative industries – sets out significant gaps in leadership diversity across the cultural […]