Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe’s largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. The media and entertainment district seamlessly blends outdoor media and […]
2025 Fishing Industry Insights Report Highlights Brand Loyalty, Digital Influence, and the Rise of DTC Sales The 2025 Fishing Industry Insights Report, released today by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry’s future. […]
Creative agency VSA Partners recently proposed the new name and logo in a bid to develop the burgeoning team’s identity. At the end of the 2024–25 season, the Professional Women’s Hockey League (PWHL) announced the addition of its Seattle franchise. While this expansion team is still unnamed, creative agency VSA Partners couldn’t wait to welcome […]
Farmers Telephone Cooperative, Inc. (FTC) has launched a new multi-platform advertising campaign titled “We Get You” in partnership with long-time agency of record Brandon. Founded in 1951, Farmers Telephone Cooperative, Inc. is a local, multifaceted telecommunications company headquartered in Kingstree, S.C. Serving a coverage area of 3,000 square miles, FTC provides cutting-edge technology to businesses and residents […]
TBA Outdoors has officially revealed its boldest evolution yet – rebranding as Untamed. This isn’t just a name change; it’s a declaration of intent. Fueled by grit and a mission to disrupt the status quo, Untamed enters the wild with a sharpened focus on integrated, results-obsessed strategies built to help outdoor brands thrive. In a landscape where […]
B&B has partnered with The Herbtender on the launch of a range of five organic teas, crafted with adaptogens, functional mushrooms and herbs. The agency worked on the original brand creation of The Herbtender – covering brand positioning, creative strategy, naming, brand design and packaging – across its initial product offering of adaptogenic supplements. The […]
Rail enthusiasts find competition and connection in latest film by McCann Birmingham CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham. The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. […]
Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]
Youth charity enlists Stephen Graham to shine a light on the societal issue The King’s Trust launches a new campaign, ‘Working For Young People,’ to spotlight the urgent societal issue of youth unemployment. With nearly a million young people (945,000)* not in employment, education, or training, this figure is equivalent to the UK’s third largest […]
Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first […]
