Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured internet access for its subscribers, even when their connection is down, thanks to a 4G mobile hotspot router. But here’s the thing. Not everyone is a Bouygues client. So, for all those that have not yet subscribed […]
In an effort to change the habits of millions of shoppers at PENNY stores in Germany, the ‘Give-Bag’ campaign provides an incentive for consumers to be more environmentally-conscious by offering a discount with each purchase. ‘Give Bag’ won a coveted Wood Pencil at the D&AD Awards in London in April, in the direct category. […]
Buster + Punch, the London-born home fashion label famed for its solid metal home fittings, has created a new campaign to show how to transform a home from ordinary to extraordinary. The short film, SWITCH UP, features a star-studded cast of young talent, and follows the journey of Buster and Punch; two female, motorbike […]
The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]
Nostalgic global sports brand and licensed company Mitchell & Ness International has appointed Camden based agency Mercieca. The integrated agency will manage all ATL and BTL communication including PR, design, experiential and influencer engagement in the UK. The brief includes a relaunch of the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activation of […]
Independent global content production company CreativeDrive has acquired Zebra Worldwide in the next stage of its growth as an international powerhouse of creative production. The acquisition combines CreativeDriveâs network of over 150 studios in the U.S., Latin America, Asia and Europe with Zebraâs impressive portfolio of video and content production and localisation offices across London, […]
‘Hätte, hätte’ (Shoulda, coulda, woulda) online films celebrate 10th birthday of Deutschland Card multi-partner loyalty scheme. Serviceplan, Plan.Net and hmmh are responsible for all communicative measures regarding the anniversary for “10 years of DeutschlandCard”. In partnership with hmmh and Plan.Net Content Marketing, Serviceplan One oversaw the design and implementation of DeutschlandCard’s anniversary campaign. The multi-partner loyalty […]
Transport for London (TfL) want to reduce the number of deaths and serious injuries on London’s roads by getting people to slow down and drive appropriately for the conditions. Every day, an average of two people are killed or seriously injured by drivers doing something so common: driving too fast for the conditions of the […]
Hart & Jones have redesigned one of Sacred Spirits’ most important offers, their cardamom flavoured gin, with the new packaging being launched to the high end on-trade outlets in May 2018. Sacred Spirits are a boutique distiller who started producing a critically acclaimed range of spirits from a residential house in Highgate North London in […]
Research unveiled on May 8, suggests the advertising and media industries are perpetuating harmful socio-economic stereotypes because they’re too focused on rich and middle-class households. Six out of ten Brits (62%) are concerned that TV ads all too often only portray wealthy homes, while around two-thirds (63%) believe the poor are negatively stereotyped in advertising. […]