Volkswagen has unveiled a new ad in Mexico, promoting what the Beetle looks like in the 21st century. Created by DDB Mexico City, the simple ad uses an emoticon to draw attention. Anwar Noriega was the creative director for the ad.
According to this map, Hooters is one of the US’s most famous brands, so a change of its well-known logo should be worth a mention—especially when one considers that it has been using the same one for 30 years. Atlanta-based design firm Sky Design has given the restaurant chain’s illustrative owl logo a makeover, to […]
Reebok knows that training doesn’t end when practice is over. MassMarket, Ryan Ebner and mcgarrybowen give two good reasons why. Mixed martial artist Rampage Jackson and Dallas Cowboys’ defensive end Demarcus Ware step it up for the latest in Reebok footwear. Ignoring the “Warning Signs,” the camera follows the exercising athletes as they cruise off […]
Apple is reportedly planning a feature on its long-awaited TV service that will allow viewers to choose not to watch ads. According to former Wall Street Journal reporter Jessica Lessin, who broke the news this week, Apple has told broadcasters and networks that it wants to offer customers a premium service where they can skip […]
Colourful Design Strategy has created the identity for new charity the Family and Childcare Trust, basing it on a pin-wheel – a ‘positive symbol of childhood’. The new charity has been formed following a merger of the Family and Parenting Institute and the Daycare Trust. Colourful Design Strategy is a new consultancy set up by […]
Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]
Toshiba will launch its Ultra HD sets in the U.S. in August, with its 84-inch model listed $8,000 cheaper than Sony’s. Sharp is also getting in the game with a 70-inch set. The 4K sets, which offer resolution some four times greater than HD, are on sale even as 4K TV content is embryonic. The […]
Phone hardware company Motorola has unveiled a new logo, which incorporates the Google brand colours and features a new strapline – ‘a Google company’. Motorola Mobility, Motorola’s mobile phone division, was bought by Google in May last year in a $12.5 billion deal. At the time, Google stressed the Motorola Mobility brand would operate independently […]
The role of the digital leader has become more complex and demanding in this age. It has transformed into a creative-data-tech-analyst-entrepreneur- mentor who constantly needs to stay ahead of the curve. As a response to the changing needs of the market, Hyper Island – a leader in providing lifelong learning experiences for individuals and organisations […]
Ad Week
Not long ago, many people would have loved to have a direct line to LeBron James’s answering machine—to leave him a nasty message, or 10. Times have changed, to the point where many people might actually congratulate James on his second NBA championship in a phone message. Wieden + Kennedy lets you do just that […]