Global socially-led creative agency We Are Social has been tasked by social justice charity Nacro to dismantle the dominant myths, stereotypes, and narratives surrounding young people under 25 in the UK. We Are Social’s Cultural Insights team conducted linguistic analysis across national and local newspapers to identify the key conversations surrounding young people, revealing key […]
Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, today unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech Themes Survey¹, insights from the […]
The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]
White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth […]
Two- thirds of marketers have increased messaging around sustainability in social content 2024, and 59% admit to risk-taking, according to a new report from global socially-led agency We Are Social. Think Forward 2025: The Liveable Web predicts the key trends that will shape social media over the next year. Compiled by We Are Social’s Cultural Insights team […]
Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024. This is a slight increase from 20m UK homes (68.7%) in Q2. Barb has again shared an advertising tier estimate for Netflix, Disney+ […]
D&AD, the globally renowned non-profit which represents the pinnacle of creative excellence, has released its highly sought after Annual available for free as part of its ongoing commitment to nurturing creativity across different communities. The organisation is sharing full access to the D&AD Annual – a summary of the insights, strategies and campaigns that powered […]
Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, […]
New data finds almost half a million US teens earned $1,000 or more in brand-sponsored social media earnings this year A new study has revealed that one in three US teens under the age of 18 have been approached by a brand to sponsor a product through their social media or know someone who has. […]
Latest Commerce Creator Lighting Survey by URLgenius & impact.com Identifies Creator and Brand Insights Poised To Shape The Season Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey¹. The findings spotlight new opportunities for Brand Marketers to […]