Latest survey, ‘New Realities: Into the Metaverse and Beyond’, reveals that awareness of the metaverse has more than doubled in less than a year
76% percent of people feel the metaverse will allow for authentic self expression
90% think it will have an impact on sport and entertainment
74% feel it is the future
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper shows brands and agencies clear directions in a tech field where 74% of people feel it will be the future. Its […]
High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising
Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display