The partnership between the music video streaming service and the measurement company paves the way for greater success in measuring CTV campaigns Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement […]
KLM Royal Dutch Airlines Premium Comfort Class goes big on outdoor; The Brand Sigma executed the strategic OOH campaign. KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes. The launch highlights the importance of India as a focus market for KLM. The new cabin available on flights between Bengaluru, Delhi and Mumbai […]
Talon, the independent global Out of Home (OOH) media agency, has appointed Stewart Easterbrook as its new Chairman. Easterbrook brings extensive experience in media strategy and will lead Talon’s board in driving international growth and technological development. Easterbrook’s appointment comes on the heels of a successful period for Talon, highlighted by the recent acquisition of […]
New quarterly updates to ECI’s Media Inflation Report provides advertisers will up-to-date and accurate information on which to base media investment decisions ECI Media Management has decided to publish quarterly updates to its Media Inflation Report, to provide advertisers with the most up-to-date and accurate information on which to base media investment decisions, which is […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
The UK creative industries will get a 1 million job boost adding £50bn in value to the sector by 2030, according to the culture minister. Outlining the government’s plans in London today, UK culture secretary Lucy Frazer will detail the government’s investment blueprint, which is expected to focus on expanding “clusters” of specialist companies in different […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
Industry executives named as support for under-30s initiative to advance publishing sector The PPA today announces that Jane Wolfson, chief commercial officer, Hearst UK will be the chair of its Next Gen board. The appointment will see Wolfson help steer the new board of 15 members who will be announced following a recruitment process in […]
Award winning technology TV series, Lenovo Late Night I.T., created in partnership with global technologybusiness Lenovo and world-leading media and entertainment company CLICKON returns for a second season. The new series is fronted once again by Emmy nominated comedian, writer, and cultural critic Baratunde Thurston. With different guests joining him in each episode, the new season of late-night conversations […]
Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering […]