JDO, the global design group, has created a distinctive ‘stand out’ 2D and 3D design for Scandinavia’s leading cordial brand – FUN Light. One of Scandinavia’s most famous brands and part of the Orkla Foods family, JDO were set the challenge of capturing the joyful spirit of FUN Light – creating a new brand world and […]
Newton Gin heralds from Sunny Somerset, distilled bottled and labelled on the grounds of the lovingly restored Newton House. The brief to branding experts Design Happy, was to really give the gin a sense of place and history to increase appeal to gin lovers, bar owners and retail buyers alike, whilst ensuring the gins unique […]
Premium out-of-home media owner Ocean Outdoor is rolling out a state-of-the-art digital network across main city arterial and commuter routes throughout Birmingham in partnership with Birmingham City Council. In total, 130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, […]
Leading cholesterol-lowering food brand, Benecol, has appointed Omnicom Media Group’s PHD Manchester to handle its media planning and buying in the UK. The account, which moves from Wavemaker, includes management of the UK media strategy across both online and offline channels for Benecol’s range of spreads, yoghurts, bars and drinks. “PHD Manchester’s data-led approach and […]
BrandOpus have been working with an intriguing gin brand called Upperhand to launch a distinctive new strategy, visual identity and brand world. Alberto Borin first came to us in 2018 looking to build a brand that represented his approach to life. Someone who has always had courage in his convictions and as a passionate sportsman […]
Firetree Chocolate, the startup chocolate brand, has launched its product range of vegan-friendly volcanic chocolate. Leagas Delaney worked collaboratively with the founders of Firetree to develop every element of the brand from the inception. They are also an investor and current shareholder in the business. The start-up Firetree received investment of almost £1m from The Foresight […]
London-based design agency PB Creative gives Imperial Leather Foamburst an exuberant new lease of life with a fresh brand and packaging identity. Foamburst arrived on the market with its completely unique gel-to-foam formula just over 20 years ago, with the most recent redesign in 2013. Its innovative product and packaging meant that it made a […]
Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy. Elmwood was appointed to create the design for the new Kopparberg Premium Gin bottle to reflect its brand expression of flavour, fun and provenance and create standout and desirability […]
Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]
New industry research launched reveals that OOH advertising in close proximity to a retail outlet can deliver strong sales uplift for FMCG brands, but more significantly it has a knock-on effect on sales within other stores in the local area. The research, a new test-and-control methodology developed by out of home and location marketing specialist […]