Today, the UK’s fastest-growing hygiene brand INEOS Hygienics launches the ‘Go Humans Academy’; a year-round, digital content series to support people to live better, longer.More than just life hacks, this whole-life programme brings together the latest in mental and physiological fitness, neurobiology, and emotional health thinking to help people across the UK to perform at their best to handle anything […]
Could exercise be a simple solution to sharpen the mind and improve mental performance? That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’. The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
The Consumer Behavior Lab (CBL), a joint venture of XenoPsi and Astroten, Ltd., debuts the Behavioral Science for Brands podcast series today as the next phase in its mission to demonstrate the value of applying behavioral science to the marketing of brands in the US. In the first podcast, XenoPsi founder and president MichaelAaron Flicker […]
The most-followed startup CEOs on Twitter and LinkedIn raise more capital on average than their less social-media savvy counterparts, according to new research from PR and marketing consultancy Hard Numbers and media intelligence firm CARMA. The Coverage to Capital report looked at 64 startup unicorns in the UK, defined as privately-held companies which have achieved a valuation of more than one billion US dollars. The report […]
With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]
Today, Havas Media Group (HMG) furthers their industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. HMG is the first agency network to implement attention data into planning tools on […]
Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard as Lead Scientist. With people being bombarded with over 6,000 ads a day – consumer attention will be the most sought after […]
Expandi Group, one of the largest EMEA B2B data-platform, digital-advertising and marketing-services providers, and Audiencerate, the identity hub enabling compliant data-driven advertising, today announced a partnership to provide companies and agencies with access to targeted B2B EMEA data segments on Google DV360. The partnership will allow advertisers to improve the results of their campaigns focusing on key […]
ECI Media Management’s Media Inflation Report Update predicts global inflation across all media at 5.2% in 2022
ECI Media Management has today released its latest Media Inflation Report Update, which provides updated forecasts for media inflation in 2022. The report indicates that overall media inflation in the UK will be at 4.3% in 2022, down slightly from predictions of 4.4% earlier in the year. This small drop is driven largely by […]