Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]
A recent study has found that every day, the average person is said to scroll around 2km worth of content – yes, TWO kilometers. That means our thumbs smash a 10k every week. I’m part of a generation that remembers what life was like before the internet and yet now, I can’t really imagine life […]
Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the results of a research study, conducted by Censuswide, of marketers and their use of diverse imagery in their marketing campaigns. Promisingly, the findings show that 74% of U.K. marketers have been impacted by the ASA Gender Stereotyping Ban […]
UK-based, global home swapping company Love Home Swap is this week launching its first referral marketing programme powered by Mention Me. Love Home Swap, set up in 2011 in the UK, is a members-only home exchange company with an international reach. For an annual fee, the platform allows homeowners to exchange their homes with other […]
Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]
In the aftermath of the First World War, for both Paris and London, the burial of an Unknown Soldier embodied the memory of all deceased soldiers. Anonymity guaranteed everyone’s heroism and allowed families to grieve. To mark the Centenary of the Armistice, the Historial de la Grande Guerre in Péronne, in association with FF (formerly Fred & […]
Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats. Lucy Stones, Brand Marketing Manager at IPN said: “We are the savvy choice in a […]
Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock […]
At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]
Spirit Entertainment and HMV have launched a content push to promote the release of the new John Bishop DVD, Winging It – Live. The initiative was created in partnership with content and partnerships agency Jump, with media planning and buying by Target Media, both part of Havas Group Media. Working with Bishop himself, as well […]