Creative agency CapeRock has created the new visual identity for the media entertainment brands VIER and VIJF from SBS Belgium. The redesign of both channels has been initiated to increase the distinctive capability of SBS Belgium and gain market share. The new design for VIER is energetic and playful. VIER takes the viewer along as […]
easyJet, one of Europe’s leading airline, launched Look&Book image search, a first for the travel industry, which allows customers to instantly book a flight based on a photo, without them even needing to know the destination. The ground-breaking new feature works like this: if you’re browsing Instagram, and you see somewhere amazing that you […]
Brand innovation, design and strategy agency, Williams Murray Hamm, has created a new visual identity for the Iyengar Yoga Center of Boise, in Idaho, USA, which reflects the emphasis on detail, precision and alignment in this popular form of yoga. Iyengar is a form of Hatha Yoga which requires close attention to anatomical details and […]
Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]
PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]
In a new survey, Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months. More than six out of 10 of respondents said that Chatbots would be important to their organisation in the next five years; and 28 per cent said that they […]
A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
Today, no less than 357 million children live in conflict zones. But, as so few of their voices are heard, it equates to around 357 million unheard stories. Many of which are stories of refugees. This insight inspired charity War Child and Amsterdam creative agency Being There to make a 3D audio campaign to […]
Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]