Consumers want improvement over digital innovation in 2018, according to Code Computerlove

Consumers want improvement over digital innovation in 2018, according to Code Computerlove

Cutting through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing innovative new technologies can after all be a ‘game changer’ for brands and businesses. But a new survey has revealed that most consumers […]

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Arla Foods has teamed up with the London office of strategic brand design agency Bulletproof to create a contemporary new packaging design for global cheese brand Castello. Bulletproof was appointed to the project in 2016 without a pitch. Castello’s commitment to creative cheesemaking with techniques and ingredients from around the world, had led to its […]

Snapchat announces Lens Studio Partner Program

Snapchat announces Lens Studio Partner Program

Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]

New Ogury study shows UK fintech beginning to take market share

New Ogury study shows UK fintech beginning to take market share

Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]

Paco Rabanne and Limited Space #LetItGold with largest advertising installation in UK shopping centres

Paco Rabanne and Limited Space #LetItGold with largest advertising installation in UK shopping centres

Limited Space, the shopping centre media specialist, has unveiled a brand new, media-first advertising format in Bullring, Birmingham that sees PUIG’s Paco Rabanne brand run on the largest advertising installation ever seen in a UK shopping centre. The campaign leads with the giant vinyl installation that measures an impressive 274m2 and is applied directly to […]

Clear Channel and TAP TAP uses mOOHbile technology in whereabouts for Renault

Clear Channel and TAP TAP uses mOOHbile technology in whereabouts for Renault

MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]