New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes
New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes
Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency in the form of New Creative Content-alliance: BAUERSERVICEPLAN – The Content Company
The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN - The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad journalistic know-how, creative excellence and digital expertise in an integrated agency concept. The inaugural client of BAUERSERVICEPLAN will be the Federal Association of Local Health Insurance Funds (AOK). Bauer Media Multi-Editor-in-Chief Uwe Bokelmann and Benedikt Göttert, Location Head of the Serviceplan Group’s Berlin HdK, will be in charge as the Chief Content Officers. Stephan Hiller (Bauer Media Group) and Frank Meinke (Serviceplan Berlin) will take over the commercial management of the agency. The joint venture was inaugurated on 1 March 2021.
Bauer Media Group, one of the largest media companies in Europe, and Serviceplan Group – Europe’s largest independent agency group – are combining their strengths in the form of content and publishing agency BAUERSERVICEPLAN. After winning the pitch for the AOK Federal Association’s contents budget in October 2019 as a bidding consortium, Bauer Media and Serviceplan […]
Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce
A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity within Inskin’s ad formats
Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement and product selection within the format itself. A leader in specialised, high-impact formats, Inskin delivers […]
BBH Singapore And Aware Honour Singapore Women Icons Through Social Campaign #SHESANICON
As part of the campaign shareable GIF stickers series celebrating Singapore women role models will be launched on International Women’s Day
In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH Singapore has joined hands with gender advocacy group AWARE to celebrate and honour admirable Singapore women by turning them into literal ‘social’ icons on social media. The campaign #ShesAnIcon will see the two organisations collaborating with locally-based women illustrators to launch a […]
Girl Bossing It – How to be a great woman boss
BY SIOBHAN FREEGARD OBE, founder of ChannelMumTalent.com
WE DO better in exam results, more of us enrol in higher education – but when it comes to starting our own firms or being the boss, women are still not reaching their full potential. Statistics show women make up just 18% of FTSE 250 executive committee members, and while the number of female entrepreneurs […]
AML Make Campaign Count For The Big Exchange
London-based ad agency, AML Group, have created a print and digital campaign for The Big Exchange – a new online platform aimed at investors who want their savings to have a positive impact on the planet. Created by the founders of the Big Issue alongside a number of business partners including AML Group – […]
Free Turn Introduces Immersive Audio Company
Global development partnership with Teliporter Group’s Antenna International. Creative pioneer Ray Mia joins as Free Turn Audio President of Strategy
Total entertainment company, Free Turn, has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering. The company will focus on premium scripted and factual audio with potential to extend storylines across media including TV, film, experiences and gaming. Projects will be financed by diverse […]
COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research
• New report examines the long-term consumer trends out to 2030 and the impact of the pandemic. • Tech-enabled health and well-being set to be the main goal of all consumers out to 2030. • Environmental concerns have increased during the pandemic, catalysing a new wave of consumer activism. • COVID-19 has fuelled appetite for eSports and virtual gaming as consumers worry about mass gatherings. • Many brands will be challenged by the growing power of online retailers.
Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary […]
UKTV promotes Kerry Goode to Director of Communications
UKTV, one of the largest commercial broadcasters in Britain reaching over 18 million viewers a week, has promoted Kerry Goode to Director of Communications to lead the company’s award-winning Communications Team. Reporting to CEO Marcus Arthur, and working closely with Chief Marketing & Innovation Officer, Simon Michaelides, Kerry is tasked with growing the viewership and reputation of […]
Hitachi Wave Goodbye to Passports in Mamapöol’s New Campaign for Finger VeinID Tech
Independent creative agency Mamapöol today launch ‘Wave’ along with global brand Hitachi for their next-generation Finger VeinID in Europe. The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the […]