By Shazia Ginai, UK CEO, Neuro-Insight
Every year, British people turn their attention to the TV screens in anticipation of the first Christmas advert to drop as a signal that the festive season is upon us. This year, despite the pandemic restrictions and constraints when it comes to filming, marks another season filled with emotional and creative Christmas adverts. Our research […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
Every day, 19 million images of child sexual abuse are spread online
On the European Day on the Protection of Children against Sexual Abuse (November 18), Wunderman Thompson Antwerp, a WPP agency, is proud to launch #catsforkids, a new social media campaign launched to create awareness of online child sexual abuse and stopchildporno.be, a website where people can report online images of child sexual abuse. Through their in-depth research, […]
Wireless today announces its latest high profile signing: Graham Norton will join Virgin Radio UK to host a flagship weekend show – on Saturdays and Sundays. The much-loved broadcaster last week announced he was stepping down after a decade at BBC Radio 2. His new weekend shows on Virgin Radio will launch in the new […]
The UK is watching less TV now than 10 years ago, but on more devices and platforms One in five Brits prefer to watch TV by themselves Research suggests that minorities and people with disabilities are still underrepresented in the TV industry Televisions have been through an incredible transformation since their first creation, but have […]
To promote their comeback in 2020 Swedish indie sensation Bye Bye Bicycle changed the name of all their songs and albums on Spotify. Probably pissing off Spotify in doing so. They are the first band in the world to make this spectacular move. The Spotify Parenthesis from Milk on Vimeo. Turning our old songs into […]
Home improvement retailer Wickes, is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, TAKUMI. The #MyWickesMyWay campaign, which involved seven content creators each producing a video on the social media platform, is designed to drive awareness of Wickes’ range of products and reach a […]
Kylie will star in its new ROXi TV ad, launching across the UK this Friday on over 100 major UK TV channels. Kylie will join the likes of Robbie Williams as a ROXi Curator sharing her personal playlists for the first time, exclusively on the ROXi Made-for-TV music entertainment experience.
UK music streaming innovator ROXi announces pop legend Kylie Minogue will star in the new ROXi TV Ad Campaign which debuts nationwide on over 100 UK TV channels later this week. ROXi’s TV ad campaign features Kylie singing ‘Magic’, a single from her just released, critically acclaimed chart-topping, album ‘Disco’. The TV ad, created by […]
Spotify Technology S.A. (NYSE:SPOT), the world’s most popular audio streaming subscription service, today announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together, Spotify and Megaphone will help advertisers and podcast publishers realize the full potential of podcasts. The two […]
- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Push sees giffgaff work with the world’s largest social publisher, LADbible Group to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a circular economy
giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor […]