Astrid & Miyu Launches 2023 Advent Calendars with Larger-Than-Life Snowglobes from Digital Street Art Collective JIMMY

Astrid & Miyu Launches 2023 Advent Calendars with Larger-Than-Life Snowglobes from Digital Street Art Collective JIMMY

 Astrid & Miyu, a UK-based jewelry brand with stores in the US and UK and a cult following, is teasing the launch of its highly anticipated 2023 Advent Calendars through a whimsical, magical digital campaign sure to have everyone dreaming of Christmas in October.  Three massive Astrid & Miyu-branded snowglobes will seemingly appear in New York’s […]

VIOOH and Yahoo Partner to Explore the Value prDOOH Delivers within Multichannel Campaigns

VIOOH and Yahoo Partner to Explore the Value prDOOH Delivers within Multichannel Campaigns

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDOOH fits within multi-channel campaigns, and how […]

THE BUGLE IS BACK! – IN PARTNERSHIP WITH DIRECT LINE, DLMDD RELAUNCHES ONE OF THE MOST FAMOUS SOUND IDENTITIES IN ADVERTISING

THE BUGLE IS BACK! – IN PARTNERSHIP WITH DIRECT LINE, DLMDD RELAUNCHES ONE OF THE MOST FAMOUS SOUND IDENTITIES IN ADVERTISING

In partnership with Direct Line, creative sound branding agency DLMDD and Saatchi & Saatchi have relaunched Direct Line’s iconic sound identity. The distinctive sonic brand asset, fondly referred to as ‘The Bugle’ has not been heard in Direct Line’s brand advertising for over ten years and is widely regarded as one of the most famous […]

DLMDD BREWS NEW SONIC LOGO FOR TETLEY

DLMDD BREWS NEW SONIC LOGO FOR TETLEY

DLMDD, the creative sound branding agency, has crafted the new sonic logo for Tetley, which launches today as part of their new radio ad campaign. Its new mnemonic has been created to reflect the Tetley’s comforting, confident, simple and harmonious brand qualities, with the main melody featuring teaspoons ringing off the side of a teacup, […]

Grupo Clarin Avoids An Estimated 20 Tons of Carbon Emissions with SeenThis

Grupo Clarin Avoids An Estimated 20 Tons of Carbon Emissions with SeenThis

SeenThis Adaptive Streaming Provides More Sustainable Digital Advertising Innovation for Top Publisher Adaptive streaming company, SeenThis, announced the results of their successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America. SeenThis has enabled Clarin to deliver beautiful, innovative advertising opportunities for their visitors and global brand clients. With SeenThis, the […]

Sainsbury’s, Nectar360, and Clear Channel celebrate 25 years of partnership with an enhanced digital screen network

Sainsbury’s, Nectar360, and Clear Channel celebrate 25 years of partnership with an enhanced digital screen network

The partnership marks a quarter-century by expanding the Sainsbury’s Live digital screen offering and launching an internal network, powered by Nectar360, to reach millions weekly Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, as well as managing Sainsbury’s and Argos’ retail media services, today announces plans to expand its connected digital […]

US TV PRICING SET TO DETERIORATE FURTHER INTO DEFLATIONARY TERRITORY, ACCORDING TO ECI MEDIA MANAGEMENT’S Q3 MEDIA INFLATION UPDATE

US TV PRICING SET TO DETERIORATE FURTHER INTO DEFLATIONARY TERRITORY, ACCORDING TO ECI MEDIA MANAGEMENT’S Q3 MEDIA INFLATION UPDATE

Hollywood strikes accelerate the decline of TV, while women’s soccer expands sports advertising opportunities ECI Media Management has released its Q3 Media Inflation Update, revealing that US TV pricing is set to deteriorate further into deflationary territory than their Q2 predictions, fuelled by the Hollywood strikes and deepening declines in linear TV viewership. TV pricing in […]

Wavemaker unveils first of its kind research into the global Gen X consumer

Wavemaker unveils first of its kind research into the global Gen X consumer

Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]

ATTITUDE SIGNS EXCLUSIVE DEAL WITH TEADS UNLOCKING KEY DIVERSE AUDIENCE FOR BRANDS

ATTITUDE SIGNS EXCLUSIVE DEAL WITH TEADS UNLOCKING KEY DIVERSE AUDIENCE FOR BRANDS

Teads, the global media platform, has today signed a partnership deal with leading LGBTQ+ lifestyle publisher Attitude. As a leading supplier to the world’s most premium publishers and content creators, Teads’ exclusive partnership with Attitude expands on the platform’s focus rooted in providing high quality media with access to diverse and direct inventory. Ensuring brands […]

Talon and Mediaplus Partner in North America to Unlock Innovative and Effective Out of Home for Advertisers

Talon and Mediaplus Partner in North America to Unlock Innovative and Effective Out of Home for Advertisers

Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North America, a global […]

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