Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce

A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity within Inskin’s ad formats

Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce

Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement and product selection within the format itself.  A leader in specialised, high-impact formats, Inskin delivers […]

BBH Singapore And Aware Honour Singapore Women Icons Through Social Campaign #SHESANICON

As part of the campaign shareable GIF stickers series celebrating Singapore women role models will be launched on International Women’s Day

BBH Singapore And Aware Honour Singapore Women Icons Through Social Campaign #SHESANICON

In a Year of Celebrating SG Women as designated by the Ministry of Social and Family Development, BBH Singapore has joined hands with gender advocacy group AWARE to celebrate and honour admirable Singapore women by turning them into literal ‘social’ icons on social media. The campaign #ShesAnIcon will see the two organisations collaborating with locally-based women illustrators to launch a […]

Girl Bossing It – How to be a great woman boss

BY SIOBHAN FREEGARD OBE, founder of ChannelMumTalent.com

Girl Bossing It  – How to be a great woman boss

WE DO better in exam results, more of us enrol in higher education – but when it comes to starting our own firms or being the boss, women are still not reaching their full potential.  Statistics show women make up just 18% of FTSE 250 executive committee members, and while the number of female entrepreneurs […]

AML Make Campaign Count For The Big Exchange

AML Make Campaign Count For The Big Exchange

London-based ad agency, AML Group, have created a print and digital campaign for The Big Exchange – a new online platform aimed at investors who want their savings to have a positive impact on the planet.    Created by the founders of the Big Issue alongside a number of business partners including AML Group – […]

Free Turn Introduces Immersive Audio Company

Global development partnership with Teliporter Group’s Antenna International. Creative pioneer Ray Mia joins as Free Turn Audio President of Strategy

Free Turn Introduces Immersive Audio Company

Total entertainment company, Free Turn, has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering. The company will focus on premium scripted and factual audio with potential to extend storylines across media including TV, film, experiences and gaming. Projects will be financed by diverse […]

COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research

• New report examines the long-term consumer trends out to 2030 and the impact of the pandemic. • Tech-enabled health and well-being set to be the main goal of all consumers out to 2030. • Environmental concerns have increased during the pandemic, catalysing a new wave of consumer activism. • COVID-19 has fuelled appetite for eSports and virtual gaming as consumers worry about mass gatherings. • Many brands will be challenged by the growing power of online retailers.

COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research

Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary […]

UKTV promotes Kerry Goode to Director of Communications

UKTV promotes Kerry Goode to Director of Communications

UKTV, one of the largest commercial broadcasters in Britain reaching over 18 million viewers a week, has promoted Kerry Goode to Director of Communications to lead the company’s award-winning Communications Team. Reporting to CEO Marcus Arthur, and working closely with Chief Marketing & Innovation Officer, Simon Michaelides, Kerry is tasked with growing the viewership and reputation of […]

Hitachi Wave Goodbye to Passports in Mamapöol’s New Campaign for Finger VeinID Tech

Hitachi Wave Goodbye to Passports in Mamapöol’s New Campaign for Finger VeinID Tech

Independent creative agency Mamapöol today launch ‘Wave’ along with global brand Hitachi for their next-generation Finger VeinID in Europe.  The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the […]

Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021

Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering.   International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of […]

AxisStars partners with OpenSponsorship to offer brand collaborations direct to pro-athletes and entertainers

AxisStars partners with OpenSponsorship to offer brand collaborations direct to pro-athletes and entertainers

AxisStars, the community for pro-athletes and entertainers founded by ex-Manchester United and France footballer, Louis Saha, has entered into an exclusive partnership with New York-based athlete influencer marketplace OpenSponsorship. The deal will deliver a wide range of paid brand opportunities directly into the hands of the AxisStars base, which includes almost 400 stars and growing. The partnership also offers OpenSponsorship’s existing 7500 athletes access to the AxisStars platform, […]

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