Free Turn Introduces Immersive Audio Company

Global development partnership with Teliporter Group’s Antenna International. Creative pioneer Ray Mia joins as Free Turn Audio President of Strategy

Free Turn Introduces Immersive Audio Company

Total entertainment company, Free Turn, has announced the launch of Free Turn Audio, a specialist immersive audio company to work alongside its film, television and brand funded entertainment offering. The company will focus on premium scripted and factual audio with potential to extend storylines across media including TV, film, experiences and gaming. Projects will be financed by diverse […]

COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research

• New report examines the long-term consumer trends out to 2030 and the impact of the pandemic. • Tech-enabled health and well-being set to be the main goal of all consumers out to 2030. • Environmental concerns have increased during the pandemic, catalysing a new wave of consumer activism. • COVID-19 has fuelled appetite for eSports and virtual gaming as consumers worry about mass gatherings. • Many brands will be challenged by the growing power of online retailers.

COVID-19 accelerates long-term consumer change, but brands risk being left behind, according to new dentsu research

Today sees the launch of the dentsu consumer vision ‘The Age of Inclusive Intelligence’, which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary […]

UKTV promotes Kerry Goode to Director of Communications

UKTV promotes Kerry Goode to Director of Communications

UKTV, one of the largest commercial broadcasters in Britain reaching over 18 million viewers a week, has promoted Kerry Goode to Director of Communications to lead the company’s award-winning Communications Team. Reporting to CEO Marcus Arthur, and working closely with Chief Marketing & Innovation Officer, Simon Michaelides, Kerry is tasked with growing the viewership and reputation of […]

Hitachi Wave Goodbye to Passports in Mamapöol’s New Campaign for Finger VeinID Tech

Hitachi Wave Goodbye to Passports in Mamapöol’s New Campaign for Finger VeinID Tech

Independent creative agency Mamapöol today launch ‘Wave’ along with global brand Hitachi for their next-generation Finger VeinID in Europe.  The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the […]

Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021

Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering.   International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of […]

AxisStars partners with OpenSponsorship to offer brand collaborations direct to pro-athletes and entertainers

AxisStars partners with OpenSponsorship to offer brand collaborations direct to pro-athletes and entertainers

AxisStars, the community for pro-athletes and entertainers founded by ex-Manchester United and France footballer, Louis Saha, has entered into an exclusive partnership with New York-based athlete influencer marketplace OpenSponsorship. The deal will deliver a wide range of paid brand opportunities directly into the hands of the AxisStars base, which includes almost 400 stars and growing. The partnership also offers OpenSponsorship’s existing 7500 athletes access to the AxisStars platform, […]

UKTV launches media agency review

UKTV launches media agency review

BBC Studios-owned multi-channel broadcaster UKTV is reviewing its media agency contract, currently held by Hearts & Science, in a competitive process managed by The Aperto Partnership. Agencies, including Hearts & Science, have been invited to participate in the process, which is expected to conclude in the summer. This is the first review UKTV has initiated […]

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Accelerated Mission’s Paul Turner to help it further its […]

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]

KINC Appointed as Retained Communications Agency for War Paint For Men

KINC Appointed as Retained Communications Agency for War Paint For Men

KINC announce they have been appointed as the retained PR agency for War Paint For Men for 2021, following successful project based campaigns in 2020. KINC will support new product launches, partnership amplification, strategic direction and manage the press office.  KINC MD Paul Knipe said, “War Paint for Men is forging new territory in male […]

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