Carex celebrates the unsung key workers of Covid-19

Carex celebrates the unsung key workers of Covid-19

Carex has launched a new campaign to thank its key workers and the ‘unsung heroes’ of Covid-19.  In a new series of films, ‘Helping Hands’, Carex thanks its key workers for ensuring soap and hand sanitizer have been accessible to people working on the frontline, as well as the vulnerable, throughout the pandemic.  When Covid-19 […]

Chris Kenna – A Black LGBT Entrepreneur’s Thoughts on Black Lives Matter during Pride Month.

Chris Kenna – A Black LGBT Entrepreneur’s Thoughts on Black Lives Matter during Pride Month.

My position as a gay, black entreprenuer gives me a certain perspective on the reawakening of the Black Lives Matter movement during Pride month. I know how it feels to live as an intersectionality oppressed individual. Being LGBTQ+ is hard. Being black is hard. They present different challenges and together present further struggles to overcome […]

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]

Tripadvisor Site Data Reveals Increase in Travel Planning as Consumer Confidence Begins to Recover

Multi-month report shows clear signs of pent up demand for travel, as 86% of consumers say they feel more positive towards brands communicating right now

Tripadvisor Site Data Reveals Increase in Travel Planning as Consumer Confidence Begins to Recover

 Tripadvisor, the world’s largest travel platform, today released the findings of a multi-month study that analysed consumer travel sentiment and first party behavioural data related to the ongoing pandemic. The report outlines a five-stage recovery for the global travel and hospitality industry, highlighting early green shoots of recovery in a number of countries around the […]

Cars Reflect the Rat Race of The Past in VanMoof’s first TV Commercial

Conceptual and eye-catching animated TVC ‘Reflections’, created and produced by Builders Club, leads the globally popular e-bike brand’s first TVC

Cars Reflect the Rat Race of The Past in VanMoof’s first TV Commercial

London-based creative production company, Builders Club and VanMoof, the globally celebrated Dutch brand for high performance e-bikes, launch the brand’s first TV commercial – ‘Reflections’. The campaign aims to convey the brand’s future-facing identity with a clear message – there is a new agenda for travel and commuting, it’s time for cleaner air and greener […]

The&Partnership’s latest spot for Toyota shows how the UK’s Olympic and Paralympic athletes can emerge from lockdown even stronger.

With the delay to Tokyo 2020, The&Partnership’s new spot for Olympic and Paralympic Partner Toyota focuses on letting the UK athletes tell their story of how they’re coping with lockdown, and an extra year to the Games.

The&Partnership’s latest spot for Toyota shows how the UK’s Olympic and Paralympic athletes can emerge from lockdown even stronger.

“Waiting for Tokyo”, The&Partnership’s new spot for Worldwide Olympic and Paralympic Partner Toyota, will launch across social channels. With the first signs that the Covid-19 lockdown may end in the coming months we see how four elite British Olympic and Paralympic athletes handle the interruption to their dreams. Four time Olympic Gold-winning cyclist, Laura Kenny, […]

Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring

Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.

Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring

According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an […]

Cheil Worldwide acquires Chinese social big data analytics service provider ColourData

- ColourData utilizes proprietary expertise to analyze data from over 5,000 Chinese social media, news, and e-commerce websites to serve a global client base that includes Samsung Electronics and Pfizer. - The acquisition reinforces Cheil Worldwide’s data-driven marketing approach, boosting its core capacity in the area and enhancing its capability to attract new clients. - Cheil Worldwide continues to pursue M&A deals with digital-oriented agencies around the world to power the company’s future growth momentum.

Cheil Worldwide acquires Chinese social big data analytics  service provider ColourData

Cheil Worldwide today announces the conclusion of a share purchase agreement with ColourData, one of China’s leading and most innovative social big data analytics service providers, to strengthen its data-driven marketing capability. Founded by a group of big data experts in 2014, the Shanghai-based ColourData has developed proprietary technology that helps it collect postings and […]

Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic

Estée Lauder launch skincare experience on Whatsapp, to help and connect with consumers during pandemic

Estée Lauder have partnered with creative technology agency Rehab to become the first major beauty brand to launch a skincare experience through WhatsApp.  The innovative experience allows consumers to speak with ‘Liv’, an AI-based chatbot, that helps users build and stick to a personalised skincare regime. The launch is timely during the context of COVID-19 […]

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