Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic advertising partnership with Vengo, one of the largest premium U.S. DOOH media owners. Vengo has reach and scale across all 50 states and popular DOOH verticals, including grocery stores, convenience stores, bars and casual dining venues, offices, gyms, […]
Global experiential agency Momentum Worldwide, UK, created a new immersive music experience for Heathrow. The experience has been designed to help travellers relax and reset during their airport experience. From a solo headphone moment to the shared thrill of live performance placing music at the heart of the airport, Heathrow are tuning the airport experience to a smoother […]
Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and […]
Dr. Oetker Ristorante has become the first-ever sponsor of the newly relaunched Radio Times Book Club, hosted by beloved British actress and presenter Joanna Page. This unique collaboration brings together two of the nation’s favourite ways to unwind: a great book and a tasty pizza. Whether it’s a mid-week escape or a moment of well-earned ‘me time’, […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe’s largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. The media and entertainment district seamlessly blends outdoor media and […]
UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the […]
J Sainsbury plc’s (Sainsbury’s) loyalty, insights and retail media business, Nectar360, has announced the upcoming launch of a new unified retail media platform: Nectar360 Pollen. Designed to solve for the industry’s biggest pain points and to support Nectar360’s mission to create valuable relationships between customers and their favourite brands. Built in-house by Sainsbury’s and Nectar360 and co-created […]
Vistar Media expands its investment in education, offering free, self-paced training to support marketers, media owners and self-service teams across EMEA Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to […]
The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP), established to transform UAE’s digital advertising ecosystem and set a new gold standard for secure, accountable, and fraud-free programmatic advertising, including high-value video formats. At its core, an Ad Exchange is a digital marketplace that connects advertisers with available […]
