HSBC UK are kicking off the New Year with a high-profile initiative that builds on the multi award-winning ‘We are not an Island’ campaign. This year the focus is on home and belonging, and champions the idea that everyone, no matter their background, has the right to feel at home in Britain. Created by Wunderman […]
Former FleishmanHillard and Edelman Leader Will Oversee Growth, Operations, Talent and Client Service DiGennaro Communications (DGC), the leading independent B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro. In her new role, Winer will oversee […]
Hourly campaign management improves sponsored ad performance by up to 41% Artefact UK, an AI and data-driven agency, has upgraded its service for ecommerce brand clients with the launch of its new Amazon Scheduler tool. This allows clients to schedule ads within search results on a timed basis, a function that isn’t currently available through […]
Digitas UK has been appointed as digital services partner to E.ON following a competitive pitch and will help the utilities company bring its renewable energy strategy to life throughout 2020. Work will be focused on E.ON’s website and app, with Digitas tasked with optimising the digital experiences of UK consumers when they interact with the […]
Independent advertising agency, Leagas Delaney has partnered with MSC Cruises for the launch of its global turn-of-year advertising campaign, ‘The Sea at Its Most’. The campaign was developed from the strategic, human insight around the power of the sea and the positive impact it has on human beings; that we are inherently drawn to, and inspired by the sea. The sea carries […]
Since Y&L helped create the Brizo brand in 2006, the agency has carved out space for them as a forward-thinking brand that acts less like a faucet company and more like a fashion label. This product campaign sets out to further emphasize this reputation while creating awareness and reaching high-end interior designers and architects. Y&L built a surreal campaign that celebrates the unorthodox juxtaposition and leverages the […]
Manchester City superstars Kevin De Bruyne, Kyle Walker and İlkay Gündoğan have teamed up with club partner Nissan to create a teaser for their own action thriller in a campaign for Nissan by sports creative agency Dark Horses. The players were challenged by Nissan to work with the recently launched Next Generation Nissan Juke and […]
Caroline Foster Kenny takes on Global President, Client Solutions role, whilst Andrea Suarez becomes Global President for Nestlé THRIVE In keeping with the client consultancy vision for the network, IPG Mediabrands CEO Daryl Lee has created two new client roles within his global executive leadership team. Caroline Foster Kenny will become Global President, Client Solutions, […]
Boots Opticians is today relaunching as the style destination for frames by introducing its new communications platform – ‘They’re Boots Darling.’ The campaign brings to life Boots Opticians’ amazing line of new stylish glasses, rivalling high-end designers, from as little as £40. The integrated campaign by Ogilvy UK, launches on 8 January on TV, in-store […]
by Lee Mabey, Integration Strategy Director, Posterscope
Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging. The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]