Mastercard has announced the UK rollout of its digital wallet service dubbed MasterPass, with retailers including Argos, Boots, House of Fraser and The Hut Group, as well as credit card provider MBNA, confirmed as launch partners. MasterPass lets users upload their payment and loyalty card details to a compatible digital wallet, which can be used […]
The UK’s largest mobile phone operator is launching its first major campaign for its Orange brand since it debuted EE last year. The campaign kicks off July 29, with a TV ad featuring Kevin Bacon advertising Orange’s pay-as-you-go (PAYG) offering of 1GB of mobile data free with every £10 top-up, to air during top TV […]
Phone hardware company Motorola has unveiled a new logo, which incorporates the Google brand colours and features a new strapline – ‘a Google company’. Motorola Mobility, Motorola’s mobile phone division, was bought by Google in May last year in a $12.5 billion deal. At the time, Google stressed the Motorola Mobility brand would operate independently […]
SKIN-CARE brand Nivea has created a solar-powered mobile phone charger. The bizarre move from the folks at Nivea was made to ensure people read its sunscreen ad – its solar-powered sunscreen ad. The company took out a full-page ad in a Brazilian magazine and decked it out with solar panels and a charging port you […]
Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]
Popular mobile game Angry Birds has received a “magical” update that includes some new gameplay mechanics involving magic portals. As part of this new release, Angry Birds makers Rovio have teamed up with Simon Pierro, better known as the ‘iPad Magician’, to create a ‘magic’ video. The video features some ingenuity from Pierro, who performs […]
Windows Phone News, the online magazine, is now live. Windows Phone News is the first magazine devoted to Windows mobile phones and the tablets, laptops and PCs that implement Microsoft Windows and its Metro user interface. Windows Phone News carries up-to-the-minute news, reviews and interviews on Windows mobile phones, apps and services, and the Windows […]
The leading commercial model agency, MOT Models, confirms that the UK digital advertising market is in exceptionally strong health. An analysis of all of the model bookings invoiced in the first quarter of 2013 shows that digital usage of model imagery now accounts for 59 per cent of all of the agency’s bookings. Digital usage […]
It’s interesting to see a second screen approach for radio. Forsman & Bodenfors have created an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media. It’s a very simple concept, well executed. Think of it as sound cloud for radio, and built for sharing on facebook. The more content […]
Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]