Tesco Mobile has unveiled the third stage of its #nojoke campaign, with five customers offered the chance to win a Samsung Galaxy S4 and contract… if they could persuade a friend to change to Tesco Mobile right then and there. Created by Jam, the #nojoke campaign combines social media, real time content creation and online […]
Nokia UK has tweeted in response to the news that cats paws are able to unlock the iPhone 5s through its fingerprint sensor Touch ID. We aren’t cat-proof either… http://t.co/Awwvrzy54z pic.twitter.com/Y9X1ej1qmH— Nokia UK (@nokia_uk) September 23, 2013 The tweet follows an experiment by TechCrunch, which saw a cat’s paw successfully unlock the device, created to […]
http://www.youtube.com/watch?v=fpV7KB7pwNc Samsung Mobile UK has launched a digital media campaign in collaboration with twelve generational influencers in a bid to demonstrate the potential of its Galaxy S4 Collection. Devised by Cheil UK, the ‘Over To You’ series has seen each collaborator use either a Galaxy S4 Mini, S4 Active, S4 Zoom or Galaxy Mega to […]
http://www.youtube.com/watch?v=m4sTLfTKOGo Samsung has launched the first film in its ‘Design Your Life’ campaign for the Galaxy Gear and Note 3. The ad – ‘Sweet Dreams’ – was created by Leo Burnett LA and Chicago and features a woman making use of the gadgets to help her modernise her grandfather’s toyshop, ending with CGI technology delivering […]
Twitter has acquired the mobile-focused ad exchange, MoPub, for a reported $350m (£223m). MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. The deal represents the micro-blogging site’s largest acquisition […]
WPP consultancies The Brand Union and Digit have created a new ‘visual brand identity’ for Vodafone. Vodafone’s existing logo is retained, and a bright red flexible rhombus shape has been added. This anchors to Vodafone’s roundel, and can be used in moving or static forms. Vodafone says the new rhombus positions the company ‘as a […]
Following Google’s announcement of its latest Android 4.4 mobile operating system ‘KitKat’, Nestlé teamed up with agency JWT to create an ad that spoofs the typical Apple stylized ad. With tongue-firmly-in-cheek, the parody video features Christopher Catlin, Chief Breaks Officer of KitKat, imitating Apple’s Jony Ive and his speech, to announce the arrival of “the […]
Microsoft has bought Nokia’s Devices & Services business in a deal worth £4.6 billion. The move sees Microsoft acquire Nokia’s mobile phone and smartphone businesses as well as its internal design team, which has worked on products including the Nokia Lumia smartphone range. Around 32 000 Nokia staff will transfer to Microsoft. Marko Ahtisaari, Nokia’s […]
New spot highlights how Easy Mode helps you learn your way around the phone. Vintage is great, but not when it comes to smartphones. 72andSunny present the new spot for Samsung’s Galaxy S4, Brothers, which highlights how ‘Easy Mode’ helps you learn your way around the Galaxy S4, by making everything you need quick to […]
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]