For marketing and communications teams, international growth has always been a big target, but an equally large difficulty. Localisation is a tough nut to crack. The buzzword of 2023 has without a doubt been ChatGPT for our industry, there are risks that come with it, and there are huge opportunities too. This was what caught […]
Freeverse’s Living Assets™ technology will power access to and reward users for their engagement within Metahype – a new metaverse experience launched by CUPRA. Freeverse, the dynamic NFT infrastructure platform leading the way in creating User Generated Value (UGV) with blockchain-based digital assets, has partnered with CUPRA to power an innovative and interactive exploration of the metaverse. Debuting at the brand’s Exponential Impulse event in Berlin, Metahype is an ever-expanding virtual island where brands, creators andcommunities get together to socialize, collaborate, create, and live emotional experiences. The island is formed by different districts and common spaces that can be owned and used by brands, start-ups, and creators to connectand engage with the new generation. Users land at Metahype square, where they receive their Metahype Passport, a Dynamic NFT powered by Freeverse’s Living Assets™ technology, that represents the reputation of each Hyper. CUPRA has developed a gamification system that rewards users with ‘Hypes’ fortheir engagement and activity within the platform. “Cupra’s vision for the future of digital ownership – where […]
Open is Orange’s mobile + home plan, and comes with its exclusive discount, as well as the possibility to customize it according to you household’s needs (phones, data plans, broadband speed, entertainement extras…).A very complete offer, with a good notoriety : the challenge was to highlight the many advantages of Open, hidden behind its apparent complexity. Marcel and […]
Leading industry event will focus on the evolution of digital ecosystems and real-time activation Xenoss, the AdTech software development house, is thrilled to announce that it has partnered with Aerospike for Real-Time Connect; an executive networking event for AdTech veterans taking place in New York on May 2, 2023, where keynote speakers from Aerospike, Aqfer […]
THE & PARTNERSHIP helps Lexus’s foray into Web 3.0 with an exciting interactive platform. Today, Lexus goes back to the future with a hoverboard NFT collection. Launched alongside an interactive choose your own ending adventure, Lexus is inviting the audience to immerse themselves in the world of the all-new RX for the first time. To […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
New Capital Enables the Data Collaboration Platform and Clean Room Solution to Continue Global Expansion and Support a Rapidly Growing Client Base Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the aadvertising ecosystem, announced today that it has secured $20M USD in Series A financing from a syndicate of investors […]
To mark the launch of Costa Coffee’s new creative platform ‘Made a Little Better’; the Nation’s Favourite Coffee Shop* is celebrating the everyday moments enjoyed by its customers by making them the face of its latest campaign and giving them the opportunity to feature on digital billboards across the UK. ‘Made a Little Better’ centres […]
tms has launched a new spring campaign for Priority from O2, to make it even easier for their Priority members to make magical memories this April, without breaking the bank. Kicking off the spring season, this noise-making campaign aimed at Virgin Media O2 customers encourages Priority membership sign-ups through savings on days out, restaurant partnerships […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]