The leader in contextual intelligence, GumGum, announced today that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand […]
What do you get when you team up iconic chocolate royalty with the nation’s favourite coffee shop*? Costa Coffee’s new festive campaign invites chocolate-loving fans to indulge their re-mixed taste sensations this Christmas with the launch of two new drinks inspired by Toblerone® and the return of the fan favourite – the Terry’s Chocolate Orange® Hot Chocolate. […]
Everyone knows Direct Line aren’t on price comparison sites, right? In a new piece of playful creative, acknowledging that not everyone knows this, Direct Line and advertising partners Saatchi & Saatchi UK challenged two of the UK’s leading content creators to use ‘everyone knows Direct Line aren’t on comparison sites’ as the world’s worst alibi. […]
The Meta and Tik Tok campaign for the hotel chain highlights the transformational nature of a stay at The Moxy. Ignis senior creative Scott Passfield worked with production company Mediorite and Director Clemence Bartram to produce a series of social vignettes, featuring the ‘Moxy Squad’. Ignis Senior Account Director Russell Keane said ‘Moxy is Marriott’s […]
O2, the UK’s largest mobile network, is launching its Christmas campaign ‘The Snowgran’ combining Christmas spirit with real action as it commits to gifting an additional one million GB of data to those in need this festive season. The integrated campaign will run for six weeks and comes as around¹ two million UK households are now at risk […]
This week sees the launch of the winning campaign from Snap’s 2021 UK Creative Council programme, ‘The Future Looks Good’ created by Cathryn Carey and Phoebe Chetwynd-Talbot. Creative Council UK – The Future Looks Good – Lens from VPR on Vimeo. The Creative Council, which launched in 2020 in partnership with Creative Equals, brings together leading […]
The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps
When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]
Saatchi & Saatchi UK has unveiled a fresh visual campaign for EE to highlight its new Value for Money and Full Fibre Broadband initiatives, giving customers ‘that new phone feeling’ for longer. Running across OOH, print, digital and social channels and alongside complementary TV advert No Way Out starring Kevin Bacon, the design work is […]
Families were invited to come and learn how to have a hedgehog friendly Bonfire Night with the British Hedgehog Preservation Society, Ben Fogle and SEGA
Video games giant SEGA has partnered with global integrated communications agency Way To Blue to launch its newest platform game Sonic Frontiers. To mark the launch, on 27th October 2022, SEGA partnered with The British Hedgehog Preservation Society and Ben Fogle, to host a fun family education day to raise awareness of hedgehog welfare on Bonfire Night. Families were invited […]
Apex Mobile Media will act as a reseller partner, representing Adverty's ground-breaking in-game ad formats across the Canadian market.
Adverty AB today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless […]
