Brands and agencies can now activate Utiq’s first-party identifier, enabling privacy-first, cookieless, advanced audience targeting capabilities, without the need for third-party cookies, fingerprinting or other probabilistic techniques. Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms their partnership and technical integration with Onetag, the next generation ad exchange built […]
AOR Joybyte leads a strategy that makes the brand the centerpiece of comfortable living Levoit, the brand dedicated to creating smart products for cleaner, more comfortable homes has launched its latest digital campaign with the help of more than 100 of today’s most beloved influencers across the lifestyle category. Created in collaboration with marketing agency […]
With ‘The Meaningful Logo’, Odido wants to connect athletes to the people that matter the most to them. During the year-long initiative, the Dutch telecom company plans to donate ad placements across several sports. Dutch telecom company Odido invited supporters at home to secretly submit personal messages to Dutch national team short track skaters. These […]
Japan Airlines (JAL) and leading global digital marketing business Jellyfish, proudly announce the launch of You Mean the World, a global brand campaign featuring Liverpool FC players. Japan Airlines is the Official Airline Partner of Liverpool Football Club. The campaign is rooted in the shared belief that every individual, whether a passenger in the sky […]
With only 3 days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own game-changing switch before the window closes. Guinness is calling upon fans of the beautiful game to upgrade their […]
Privacy-compliant programmatic advertising takes a leap forward with the integration of Anonymised’s ID-less technology into Onetag’s Smart Curation platform Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specializing in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings […]
Instagram & TikTok series launches with Kevin Penrose, putting Ford’s electric vehicles to the test Ford Ireland and Travel influencer Kevin Penrose (@kevin_penrose_) have launched an Instagram & TikTok travel series, Single Charge Road Trips: Ireland Edition. Through a series of videos and at the helm of the new electric Ford Explorer, Kevin takes his viewers […]
Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, Direct, Sales […]
Influencer-led social marketing agency Joybyte has embarked upon an organic social-media-influencer campaign on Instagram, TikTok, Facebook, and Pinterest for dairy brand Eggland’s Best, a new client that the shop signed in August 2024. Joybyte is a unit of TBA Worldwide. The objective of the campaign is to engage people on social media who have psychographic profiles that align with […]
