Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch.
The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft
BT launches its latest advertising campaign, Broadband Nightmares, which takes the form of a short horror film to showcase the power of BT’s Halo 3+ Hybrid Broadband in combatting the nation’s broadband frustrations
The latest campaign which dramatises the nightmares broadband delays can cause, celebrates BT’s hybrid broadband backed up by EE, the UK’s best mobile network
The campaign launches 6th May and leads with a 30-second TV ad
BT’S New Brand Campaign Demonstrates How The Nation Can Avoid Broadband Nightmares With Unbreakable Connection Of Its 3+ Hybrid Broadband, Backed Up By EE’s Mobile Network
High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising
Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display
Highlights from the quarter include launch of The Partnership Economy book, expansion of client portfolio with over 200 new clients, key acquisition, new product innovations, and two c-suite appointments
impact.com Announces Continued Growth in First Quarter of 2022
- New film, developed by Waste Creative, features Supercell’s Community Manager Darian and Games Designer Seth embarking on an epic voyage of discovery, as they pilot an airship around a mysterious mountain in the sky
- Video marks biggest update to Clash of Clans game, Clan Capital
Supercell Marks Biggest Ever Clash Of Clans Update With New Global Campaign Starring Game’s Own Community Team
Grammy-nominated Recording Artist Fat Joe and Paralympic Athlete Blake Leeper Join the Fight for Inclusivity by Running the Degree® Metathon™ Alongside the Decentraland Community
Degree® Deodorant Hosts The World’s-First Marathon In The Metaverse, Helping To Shape A More Inclusive Culture Of Movement In The New Virtual World
