Smartphones overtake laptops as number one internet device

Smartphones overtake laptops as number one internet device

A third now see their smartphone as the preferred device to access the internet, while 4G subscriptions grew tenfold over the course of last year. Smartphones have now overtaken laptops as the most popular device for getting online, with record ownership and use key drivers. This is according to Ofcom’s 2015 Communications Market Report, published, […]

New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive

New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive

“Mobile advertising as a whole is just fairly crappy,” said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn’t saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers’ mobile sites haven’t won many fans. Neither have the full-screen interstitial […]

If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile

If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile

Genesis Media, which surveyed more than 11,500 US adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets. Two things immediately jump out from those statistics: First, marketers already had plenty […]

Agencies see creativity, programmatic & mobile as the big opportunities for native advertising

Agencies see creativity, programmatic & mobile as the big opportunities for native advertising

New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]

Cannes We Meet? Swipe Right to Meet People at Cannes Lions International Festival of Creativity

Cannes We Meet? Swipe Right to Meet People at Cannes Lions International Festival of Creativity

Cannes Lions International Festival of Creativity – June 22, 2015 – Virool, the fastest growing advertising technology, released a new mobile site that plays matchmaker for thousands of advertising and marketing executives set to descend on the South of France this week for the annual Cannes Lions International Festival of Creativity. Known as “Cannes We […]

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