Cheil WW Romania has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients. As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a […]
TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X
TAKUMI, the world’s leading influencer marketing business, today announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing. Backed by TAKUMI’s heritage from over five years of delivering award-winning influencer marketing campaigns, TAKUMI X is enabling brands to work closer than ever before with creators to produce innovative and culturally relevant content. Designed […]
EE enlists acclaimed spoken-word artist, Hussain Manawer, to celebrate the EE community in 1-minute film created by Wunderman Thompson UK.
EE is the UK’s no. 1 network, 7 years in a row, making it the most enviable network. To celebrate the EE community, and remind customers they are part of something great, EE has launched a new campaign speaking directly to their customers through the power of spoken word. Developed by creative, data and technology […]
Vodafone announced that it has appointed former Net-A-Porter executive Lori Cunningham to lead digital and business development for its consumer smart technology business. In her new role, Lori will oversee the digital, e-commerce and business development teams of the Smart Tech group, taking on responsibility for driving growth and creating effortless digital e-commerce experiences. Lori […]
· Data has become a political force as China and the United States battle over apps and info · Personal data use is emotionally driven; 55% of consumers feel disoriented and 48% feel violated when notified of a security issue with their details · 71% of consumers believe that they should have control over the security and privacy of their own personal information. · Data storage is now a fast-growing eco problem
Wunderman Thompson Intelligence’s latest report explores how, in response to rising consumer discomfort with the way personal information is tracked and traded online, a new data ecosystem is emerging; including a new value exchange for consumers, a fresh set of rules for brands and a repositioning of the digital identity as equal to the physical body. There’s a growing ethical problem plaguing consumers, […]
Droga5 London has created a global brand campaign for Setapp, a subscription service providing access to 190+ creative, productivity and maintenance apps for Macs, iPhones and iPads to help users complete any task. The new “Don’t Get Sidetracked. Get Setapp” campaign revolves around three comic films, directed by award-winning director Jeff Low, each showing the absurdly dramatic […]
Global hotel innovator citizenM disrupts the traditional hospitality industry once more with its new app for the new era of travel
citizenM – the award-winning Dutch hotel and lifestyle company – has opened the doors to its newest hotel in Seattle’s South Lake Union neighbourhood. The opening is notable for many reasons: it’s the 20th citizenM hotel overall; the first opening of 2020, and the first on the West Coast. citizenM Seattle South Lake Union is […]
New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]
First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels. Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.
The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]
As the shift to online shopping continues in the wake of Covid-19, Criteo delivers an omnichannel offer that synchronises product recommendations and local inventory
Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has today announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop the visibility and profitability of their product ranges. The partnership will transform retailers’ ability to target offline customers by helping them to deliver more meaningful […]