Spotify and Omnicom Media Group Team for Largest Global Podcast Advertising Partnership To-Date

Spotify and Omnicom Media Group Team for Largest Global Podcast Advertising Partnership To-Date

Today, Spotify and Omnicom Media Group announced the largest global, strategic podcast advertising partnership to-date. Through this partnership, clients of Omnicom Media Group agencies Hearts & Science, OMD and PHD will be at the forefront of the next era of podcast advertising powered by Spotify’s innovative, first-to-market podcast ad tech, best-in-class audience intelligence, and will have first-mover access to […]

Dubai Design District: Serviceplan Middle East Create ‘Distant Neighbours’ Instagram Platform

In times of social distancing, ‘Distant Neighbours’ aims to make the world a smaller place

Dubai Design District: Serviceplan Middle East Create ‘Distant Neighbours’ Instagram Platform

Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address. The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by […]

VMLY&R India and Colgate-Palmolive launch free teledentistry service to connect people across India with dentists during the pandemic

VMLY&R India and Colgate-Palmolive launch free teledentistry service to connect people across India with dentists during the pandemic

With access to dental services inconvenienced due to movement restrictions resulting from the COVID-19 pandemic, Colgate-Palmolive & global brand experience agency, VMLY&R India have launched Colgate – Dentists for Me, a new teledentistry service that connects people in India to dentists across the country, free-of-charge. Launched during India’s countrywide lockdown, the service takes forward Colgate’s mission of […]

Nike Japan innovates the creative process with Air Max customization in AR

Helping sneaker lovers make their mark

Nike Japan innovates the creative process with Air Max customization in AR

Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite. Nike Japan released a collaborative ‘zine’ called Create with Air Max allowing sneaker […]

AMV BBDO are sticking with Pride

AMV has joined forces with GSN’s Digital Pride to create a set of 180+ Digital Pride GIPHY stickers, allowing people to express their Pride digitally.

AMV BBDO are sticking with Pride

Pride. The colourful and joyous promotion of self-affirmation, dignity and equality by LGBT+ communities around the world. But with the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings, many Pride 2020 celebrations have been postponed or cancelled. Creatives Ant Eagle and Claire Gordon-Webster were truly saddened by the situation and wanted […]

CO2-Saving Satnav Campaign Unveiled By Neste

Pick a different route, cut back on tens of thousands of tons of CO2 emissions

CO2-Saving Satnav Campaign Unveiled By Neste

Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company, as its latest campaign reveals how tens of thousands of tons of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option.   While some cars have an “Eco” setting, most drivers are unable to […]

Three Launches ‘Connect the Game’ Platform with Chelsea FC

Three reveals partnership ambitions ahead of Chelsea shirt sponsorship commencing on July 1

Three Launches ‘Connect the Game’ Platform with Chelsea FC

Three is proud to announce that its official partnership with Chelsea FC will get underway from July 1. It had been searching for the right brand partner for several months before securing the rights to become Chelsea’s principal shirt sponsor earlier this year –the largest ever sponsorship deal in Three’s history and all set to […]

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half social media users feel under less pressure to portray unrealistic image of life since lockdown 46% of men are opening up about personal struggles on social media Funny videos are widely shared by all generations, Gen Z drives sharing of memes Facebook is the top social platform for helping people feel connected

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half (42%) of social media users in the U.S. and UK say that they are under less pressure to portray an unrealistic image of their life during the Covid-19 pandemic and corresponding lockdowns, according to 2,419 internet users surveyed in the U.S. and UK by GlobalWebIndex and We Are Social.  In contrast, only 23% […]

Spotify introduces interactivity to the podcast ad experience

Spotify introduces interactivity to the podcast ad experience

Podcasts today reach 1 in 3 or 100 million Americans (A12+) every month and listeners now spend over 30-minutes per day listening to podcasts2. On Spotify, we are seeing podcast consumption grow triple digits year-over-year3.  Yet despite the high rates of engagement and the intimacy of the medium, investment in podcast advertising (less than $1 billion […]

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