Shropshire digital agency Reech is helping Premier League football stars of the future thanks to the development of a new academy app. Reech, based in Shrewsbury, has created the app for Wolverhampton Wanderers FC to enable its young academy players and their families to have easy access to training schedules, coaching tips and more. The […]
Ikea isn’t just a giant in the world of home furnishings—it’s also one of the world’s largest producers of paper packaging. And even as today’s children connected digitally more than ever, the basic cardboard box still provides them with endless possibilities. In its latest creative project, which debuted at Cannes Lions on June 20, […]
Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]
Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]
Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s Advertising Expenditure Forecasts, published on June 18. Expenditure on mobile advertising will total US$187bn in 2020, more than twice the US$88bn spent on desktop advertising, and just US$5bn behind the US$192bn spent on television advertising. At […]
Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards. Researched, conducted and calculated by Lovely Mobile News, the report is a year-long analysis that also includes the performance of various projects, agencies and brands in the […]
Walmart has officially launched an AI-enhanced personal shopping service, called Jetblack, though it’s US-only for now. Jetblack is a new app out in beta. The idea is that you can use it to text your shopping request. J, Jetblack’s built-in assistant, will then do the rest. J can order you goods and gift wrap any […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]
Global animal charity, World Animal Protection and London-based mobile game developer, Supersolid have joined forces this World Oceans Day (June 8), to help protect animals in our oceans. The partnership will raise awareness of the global problem and the existing solutions to ghost gear – lost or abandoned fishing equipment that equates to 10% of […]
The Cannes Lions International Festival of Creativity announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the award on behalf of Spotify and its more than 3000 employees around the world at a ceremony on Wednesday, […]