CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]
Maglio also assumes the role of Cheil North America President, while continuing to serve as McKinney CEO Joe Maglio comes to digital creative agency Barbarian on the heels of a hot streak at the creative, media and influencer agency McKinney, where he will continue to serve as CEO. Over the past five years, Joe tripled […]
Gordon’s arrival sets stage for continued growth overall in 2024 In another sign of the company’s recent and rapid growth, senior services marketing agency, Varsity, has added Emily Gordon as its director of client services. As the head of client services, Gordon will be responsible for strategic leadership of Varsity accounts and leadership of the […]
New Chief Commercial Officer (Global) and SVP of Business Development (Americas) appointed as platform revenues up 46%. System1 Group PLC, the Creative Effectiveness Platform, today announces two new US-based senior commercial appointments to build upon its recent client wins and revenue increases and drive the company’s next stage of US and global growth. Massachusetts-based Mike […]
Bielski was previously UK Managing Director at digital agency, Croud Spark Foundry UK today announces the appointment of Emil Bielski as the new Chief Executive Officer for the UK. Bielski brings more than 20 years’ experience in digital transformation, data and product strategy and will be responsible for leading the 400-person strong agency in its […]
Substance Global announce the appointment of Otisha Sealy as Head of Gaming. Otisha has had an accomplished career in games marketing and brand roles, having led the interactive entertainment strategy for Universal Music UK as their first Head of Gaming and managed several high-profile franchises for some of the biggest games companies in the world, […]
VCCP Group announces the promotion of Claire Young to CEO of Girl&Bear. Girl&Bear, VCCP’s global content creation studio, launched in 2021: the fully integrated content creation studio prides itself on delivering ‘craft without compromise’ across its capabilities, which include film, post, audio, design, print, photographic and digital production. The promotion will see Young’s role change […]
ADWEEK, a leading source of news, insights, and intelligence covering the marketing, media, and technology industries, today announced the appointment of Ryan Joe as its new Editor in Chief. He will report to Chief Content Officer Zoë Ruderman. Joe has covered the advertising industry extensively for more than 15 years, examining the challenges, practices, and […]
FCB Chicago today announces the appointment of Pedro Pérez as Chief Creative Officer. The appointment follows the promotion of Andrés Ordóñez to Global CCO, as Susan Credle begins her transition into a historic new role as the first-ever Creative Advisor for IPG, announced last month. As Chief Creative Officer, Pérez will be partnering closely with FCB […]
Jane Holding is promoted from Client Managing Director to Chief Client Officer for Publicis Media UK Publicis Media UK today announces Jane Holding as Chief Client Officer in a newly created role. Holding is promoted from her current role as Client Managing Director on the Samsung media account and will continue to work closely with […]