March 2025 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
AI in social media marketing revolutionizes campaigns for CPG brands, offering high-tech solutions to build consumer connections and increase efficiency. The consumer packaged goods industry is fast-paced and competitive, and brands that can’t adapt to shifting shopper behaviors fall behind fast. Customer insights have always been treasured in this industry, but instead of spreadsheets and […]
Cheshire-based digital marketing agency Pretzel Group has rebranded to Ideate aligning the business with its current proposition – bringing ideas and data together to deliver high-performing marketing campaigns and websites. The new identity comes on the back of continued growth, new business wins and increased specialism in Shopify and WordPress website design and development. Further expertise in […]
FCB London has promoted Joe Pirrie to Client Services Director with Emily Whiteaway stepping into the role of Managing Partner. The promotions come as the agency gears up for 2025 and follows FCB London’s growth and client wins in 2024. Pirrie and Whiteway will manage account teams and support FCB London’s increasing client roster. Having joined in 2018, Joe Pirrie becomes FCB […]
Medallia, the global leader in customer and employee experience, today announced Carrie Parker as Chief Marketing Officer (CMO). Parker brings over 25 years of experience leading high-performing teams, transforming brands, and driving revenue growth for technology and SaaS companies. “Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and […]
VCCP, the challenger network for challenger brands, is expanding its social department, reinforcing its commitment to leading in social-first creativity and brand engagement. The global communications network has announced the promotion of David Feldman to Executive Creative Director, with Tiffany Mondesir promoted to Head of Social and Content Strategy, and Rachael Kendrick joining as Social Creative Director. Additionally, Veve Shamhong joins the team […]
The agency has also promoted Emma Cumming and Silvia Mauri to key leadership roles Global socially-led creative agency We Are Social has bolstered its global leadership with a trio of promotions, including the appointment of Mobbie Nazir to the new role of chief strategy and growth officer. Nazir, previously the agency’s global chief strategy officer, […]
2024 Marks a Breakout Year for Grey Health, with Record New Business Wins and Industry Accolades Under Bruno’s Creative Leadership Grey Health New York, part of leading global advertising agency Grey, today announced the promotion of Bruno Rebelo to Chief Creative Officer, effective immediately. Bruno joined Grey Health New York as Executive Creative Director in […]
Following the Group’s successful listing on Euronext Amsterdam, Havas has announced the promotion of François Laroze to Global Chief Operating Officer (COO), in addition to his role as Chief Financial Officer (CFO). Since joining Havas in 2007, François has compiled a wealth of experience and deep understanding of the Group’s business activities and core processes. […]
Sports communications agency MatchFit has expanded with the launch of a dedicated office in Manchester, a key moment for the agency’s vision to establish itself as the UK’s leading sports communications specialist. The agency’s new Northern division will be led by Cherrelle Jefferson, appointed as Director after a hugely successful six years at Pangolin PR which saw her […]