Carlijn Postma, Founder at content marketing agency The Post, works with global video platform Biites in the Benelux. She talks about binge marketing and connecting with audiences through creative branded video.
1: What is binge marketing – and why should brands / marketers care about it? With Binge Marketing I’m trying to inspire brands and marketers to focus on a sustainable marketing strategy. Not running from one campaign to another. Rather look at the creators of films and series. They focus on engaging an audience and […]
Arriving from Accenture, 360i, 22squared, Hearst, and Taco Bell, new talent underscores
SCS’ ongoing build of best-in-class leadership in marketing technology services
Brand transformation agency SCS has made seven new hires across Strategy, Creative, Media and HR. The investment in top martech talent is designed to meet the brand transformation needs of SCS’ corporate brand clients including, among others, Vans, Warner Bros. Discovery, Spectrum Brands, and Rollins. After the successful acquisition and integration of Atlanta’s Swarm Agency last August, […]
Publicis Groupe veteran joins Theorem to grow EMEA and UK business with a particular focus on extending its full-service, flexible marketing solutions to D2C and retail categories
Theorem, a full-service flexible digital marketing solutions provider, has expanded its senior team with the addition of Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Reem’s focus is on growing the UK business with a particular emphasis on expanding Theorem’s client base in the retail […]
Rocha has held the position of ECD since the agency was launched, in 2019, and has now been promoted
DAVID Madrid announces the promotion of Saulo Rocha to Chief Creative Officer (CCO). Rocha, who has been with the agency since it was launched 3 years ago, started at the company as an ECD, being one of the first members of the team led by Pancho Cassis, partner and Global CCO. Since its inception, DAVID Madrid has shown incredible […]
Specsavers today announces the appointment of Danny Bush as integrated production team lead, The Agency. Prior to Specsavers Bush held senior creative operations roles across the UK’s most recognised agencies including The & Partnership, Mother, Engine and VCCP. Bush will lead a team of 10 and will be responsible for the seamless production of quality creative […]
Creative agency EveryFriday has been appointed by Ashman, an exciting new banking proposition, to evolve its strategic brand positioning, expression and go-to-market launch. Ashman, which was founded by real-estate entrepreneurs Ashkin Mittal and Manhad Narula, plans to transform the banking experience for property SMEs (small and medium sized enterprises), a £90bn market opportunity. […]
COPA90, the fan-first football media organisation, has appointed Eniola Aluko to their board as the company continues to further its reputation and coverage of women’s football. Eniola’s role will be a dual one – as a board member helping guide the strategy and growth of the business while also being an active ambassador for COPA90’s […]
Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas Wilder joins Wolff Olins’ leadership team this week as Global Principal for Design. He will work alongside New York-based Executive Creative Director Jan Eumann, and […]
- New business unit aims to put the “why?” of the metaverse before the “what?”
- Virdi has more than 20 years’ experience of applying innovation thinking and knowledge to embed immersive strategy at the core of global organisations including Facebook, Charlotte Tilbury and the BBC
Harbour appoints Adipat Virdi to lead new metaverse offering Harbour Immersive
